Xu Simin is graduated from the Architectural and Environmental Art Design Department of Guangzhou Academy of Fine Arts. During the academic year he was elected to study specialized knowledge of architectural design in South China University of Technology. Taught by Professor Chen Kaiqing, former director of the Architectural Design and Research Institute, he is expert in modern thinking logic and artistic creation. In the year of 2016, Mr. Xu founded MID design team; in 2011 he has set up Middle Interior Design Shenzhen Ltd. and Shenzhen Tianluan Art and Design Co., Ltd., and joined the Architectural Society of China Interior Design Branch. The team has works throughout China, Southeast Asia and Australia, and they have won awards including the CIID China Interior Design Award, the Mango Award for Best Commercial Space Design, Idea-Tops International Space Design Award, and so on. In the end of the year 2015, Mr. Xu led the team for the first time to enter catering industry by creating the beef hot pot brand "We New Do", which quickly occupied the market and won consistent praise from the market, thus creating a new era of beef hot pot.