We New Do Beef Hot Pot Restaurant Beef Hot Pot Restaurant by Simin Xu

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DESIGN DETAILS
DESIGN NAME:
We New Do Beef Hot Pot Restaurant

PRIMARY FUNCTION:
Beef Hot Pot Restaurant

INSPIRATION:
Inspired by the ranch landscape, MID creates bushes and ground cover landscaping, where holstein dairy cows are interspersed, showing a quiet and pleasant atmosphere. The open windows display fresh beef and skilled way of cutting, so as to stimulate the appetite.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project is located in the CBD area of Shenzhen, China. It shows the natural flavor of urban ranch, which represents the free living of "future and sceneries". Alienation and isolation from nature on the inhabitants of cities will disappear in WE NEW DO Beef Hot Pot Restaurant.

OPERATION / FLOW / INTERACTION:
The space is divided according to different functions and scenarios. The background of the reception area is inspired by the mechanical typewriter of the industrial period; the cartoon car has become the customers' favorite photo-taking area; there are dining area with imitation of the British train carriage and round box like the British post office; VIP boxes with meeting and dining functions are set up among different areas, overlapped and scattered to create endless flavor.

PROJECT DURATION AND LOCATION:
The project started in 2016 and completed in October 2016 in Shenzhen, China.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Following the slight flavor of beef and stepping into the dining room, everywhere we could see is an interpretation of the design theme "urban ranch". With the integrated use of red brick, wood, granite and other materials, it shapes the streetscape in the heyday of British Industrial Revolution. A variety of European-style ornaments, such as gear wall hanging, log iron frame and old-fashioned phonograph, make the space retro and elegant with the spirit of cool industrial style.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project area is 1,700 square metres.

TAGS:
Restaurant, Hot Pot, Industry Style, Interior Design

RESEARCH ABSTRACT:
In the design point of view, MID answers the reason why people increasingly eager to be close to nature. No matter the decoration elements in WE NEW DO Beef Hot Pot Restaurant, or the freshly sliced original quality beef, the restaurant aims to wake up city dwellers' original memory of nature through both physical and mental feelings.

CHALLENGE:
Playful theme hanging paintings and metal chandeliers are matched with leather rivet furniture and simulation green plants, which show all the primitively simple elements of ranch, highlighting the natural primitive and nostalgic atmosphere.

ADDED DATE:
2017-09-28 06:13:53

TEAM MEMBERS (4) :
Designer: Simin Xu, Designer: Jia Lin, Designer: En Liang and Designer: Yuan Cao

IMAGE CREDITS:
Image #1: Photographer Wenyao Fan, Shenzhen, 2016.
Image #2: Photographer Wenyao Fan, Shenzhen, 2016.
Image #3: Photographer Wenyao Fan, Shenzhen, 2016.
Image #4: Photographer Wenyao Fan, Shenzhen, 2016.
Image #5: Photographer Wenyao Fan, Shenzhen, 2016.

Visit the following page to learn more: http://kks.me/auz3f
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Middle Interior Design Shenzhen Ltd.

PROFILE:
Since its establishment in 2006, Middle Interior Design Shenzhen Ltd. has been insisting on the design philosophy of innovative design and innovative living. Giving life to each design details and making full use of the unique artistic experience of space, MID creates unique character for each project. The design process is an interpretation of the designer's attitude towards life, so we require bold and innovative design concept which meets the functional needs at the same time, so that investors can have full assurance of success. MID has set up design studios and offices in the Hong Kong, Shenzhen and Sydney. We bring innovative ideas to many property developers and private investors, making each project featuring unique sensual experience and full of human care.

NOMINATION DETAILS

We New Do Beef Hot Pot Restaurant Beef Hot Pot Restaurant by Simin Xu is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

We New Do Beef Hot Pot Restaurant Beef Hot Pot Restaurant by Simin Xu is Winner in Interior Space and Exhibition Design Category, 2017 - 2018.



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