The name of Kisseal is from a pop song and every single letter is symbolized in the artwork into flowing shapes just like the aroma of coffee.The illustration of the bottle is from 2 famous artists, Marco & Stefano, twin bothers from Turin Italy.It is believed that the inspiration comes from stained glass window of churches and the style is Pop Art, which endows the package with a high identifiability and a strong feeling of aesthetics. The designer makes a perfect adjustment of the illustration for the package. As such, the pop graphic design builds up a young and entertaining brand image.

TIGER PAN is a contemporary, valuable packaging designer, and is recognised in the industry as the “craftsman” with both aesthetic spirit and business value. With his own characters and a restricted quantity of products, he only produces 10 designs annually, but receives the most awards in the industry. This includes 5 Red Dot Awards (including the first mainland China “Red Dot Award Best of the Best”) and 50 different awards including 11 Pentawards. He always had a strong belief that products were the best representation of design value. By using a subversive, creative design, it pushes forward the product’s evolution of aesthetic appreciation and upgrade of value. There is never a need of conflict or negotiation between design and business, because an unexpected business value is always created with the design. He is constantly studying and exploring in the field of aesthetics, and is also a guest professor at seven Chinese institutions of higher learning. Because of some mild deep-rooted arrogance, he has even stricter guidelines for himself than those around him. As a designer, it is rare that he doesn’t stay up late, and his working hours are from 5am to 10am. The rest of his time is used for cross country running, supercar racing, caravan camping, antique collecting, and other interests and hobbies. He has a passion for his life and work, and enjoys sudden inspiration and the joy it brings.

Beijing Qifeng Food Technology Company LTD., is devoted to leisure food production. They do good in the field, especially in beverage-making. Kisseal is a main product line of them and it targets at a large market of the youth aging from 15 to 25. Their products are mostly sold online and in the north part of China. The company is devoted to leisure food and bverage production and has accieved quite a good share of the market in China.