The product name of Snow Beer suggests the feeling of cool and icy. To symbolize it into a pattern, the designer created a hexogonal emblem through illustrating a snowy world, which is elaborated with the method of joint-use of graph. The designer depicts sport, travel, and nature so consumers will be impressed with the association and memory about snow. At the lower part, the mosaic process of a poetic scene, “Snow falls in Changan”, accomplishes the graphic design, which is both detailed and panoptic.

China Resources Breweries Co., Ltd, also known as Snow Beer, founded in 1994, is company that specializes in production and management of beer. The company’s headquarters is based in Beijing, China. Currently Snow Beer owns more than 98 breweries, including Snow Beer and 30 other regional brands. 2016 the total sales of the company’s beers has surpassed 117million kiloliter, which takes up 26% share of the Chinese market of beer. Since 2011, the company’s sales volume and that of Snow Beer have both exceeded ten million tons and remained a steady increase.