Snow Breweries - Snow Beer Beer by Tiger Pan and Dong Yan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Snow Breweries - Snow Beer PRIMARY FUNCTION: Beer INSPIRATION: We were inspired by an ancient poetic line, “Snow falls in Changan” and a classic architecture of Chinese style, Taihe Palace. We combined the two main features of them in a picturesque and coherent way as the building remains still and peaceful while the snow is drifting profusely and disorderly. The snowflake illustrated in a Chinese way and the building’s solemnity and grandness lead to recognition of cultural identity among Chinese and thus help the brand stand out in the world beer market. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The product’s name of snow beer suggests the feeling of cool and icy. By symbolizing it into a pattern, we created this hexogonal emblem through illustrating a snowy world, which is elaborated with the method of joint-use of graph. We depict sport, travel, and nature so consumers will be impressed with the association and memory about snow. At the lower part, the mosaic process of a poetic scene, “Snow falls in Changan”, accomplishes the graphic design, which is both detailed and panoptic. OPERATION / FLOW / INTERACTION: With the limited space of the package, we tried to demonstrate the spirit of the brand and interpret "snowflake" PROJECT DURATION AND LOCATION: The project started from July 2017 and finished in September 2017. The design is done in Shenzhen, proofing in Shanghai, production in Beijing. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The color printed is the unique Marrs Green, which is believed to be the most popular color around the world and the technique is spot-color printing. SPECIFICATIONS / TECHNICAL PROPERTIES: Capacity of the three bottles are respectively 500ml for the aluminum can, 355ml for the aluminum bottle, and 500ml for the glass bottle. Aluminum can: Diameter 66mm x Height 167mm Aluminum bottle: Diameter 60mm x Height 188mm Glass bottle: Diameter 60mm x Height 230mm TAGS: Tiger Pan, Alcohol, Beer, Package Design, Graphic Design, Illustration RESEARCH ABSTRACT: We have done a serial informal research about the brand's color as we need to make our client stand out from the rest of the market. We finally found the special Marrs Green, which is claimed to be the top 1 popular color in the world. CHALLENGE: The client worried about the color of green at the very beginning, thinking it was too bold and way too fashionable compared with their formal package. But with the support of the research, the client finally agreed to our proposal. ADDED DATE: 2017-09-27 03:34:12 TEAM MEMBERS (4) : Designer: Tiger Pan, Illustrator: Ping Yi, Assistant: Qian Chi and IMAGE CREDITS: Tiger Pan and Dong Yan, 2017. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: China Resources Snow Breweries PROFILE: China Resources Breweries Co., Ltd, also known as Snow Beer, founded in 1994, is company that specializes in production and management of beer. The company’s headquarters is based in Beijing, China. Currently Snow Beer owns more than 98 breweries, including Snow Beer and 30 other regional brands. 2016 the total sales of the company’s beers has surpassed 117million kiloliter, which takes up 26% share of the Chinese market of beer. Since 2011, the company’s sales volume and that of Snow Beer have both exceeded ten million tons and remained a steady increase. |
| AWARD DETAILS | |
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Snow Breweries-Snow Beer Beer by Tiger Pan and Dong Yan is Winner in Packaging Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Tiger Pan and Dong Yan. · Click here to register inorder to view the profile and other works by Tiger Pan and Dong Yan. |
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