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JUYUN CHUNG Bindship Binder clip
Bindship Binder clip is Golden Design Award winner in 2017 - 2018 Art Materials, Stationery Supplies and Gift Items Design Award Category.
Bindship Binder clip

Bindship is a binder clip brand aiming to find the hidden value in a simple thing and cherish it. Something in daily life would be binded by Bindship, and therefore it builds a more special relationship than ever before. Also, Bindship provides not only different sizes but also different pressures of binder clips. There are 3 different pressures of clip so that buyers can choose depending on how many papers they are going to bind. It can help to prevent remaining trace of a clip on the paper.

Bindship Binder clip
JUYUN CHUNG Bindship
JUYUN CHUNG Binder clip
JUYUN CHUNG design
JUYUN CHUNG design
JUYUN CHUNG

Her first advantage is sense of responsibility. When she was in MASS C&G which is company made PyeongChang Olympic character, she did a book design about Ministry of culture. It was two weeks plan but at that time she only had 5 days till her internship end. But it was not really common chance to manage whole design as an intern, so she really wanted to finish up before she left the company. She was willing to work overtime and as an result, her design was able to upload an ministry culture website. And her second pros is creativity. Last month, she did network design for kids tv channel. At that time she was bidding with 3 senior designors, but a client finally selected her design. The reason why the client liked her design was that her idea was fresh and it could make kids laugh. As this kind of capability, hope she can contribute many things in design more and more.

Ju Yun Chung

Bindship is my personal project for graduation exhibition as a university student. Bindship is a binder clip brand aiming to find the hidden value in a simple thing and cherish it. Something in daily life would be binded by Bindship, and therefore it builds a more special relationship than ever before.