Bindship Binder clip by Ju Yun Chung

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DESIGN DETAILS
DESIGN NAME:
Bindship

PRIMARY FUNCTION:
Binder clip

INSPIRATION:
When it comes to a binder clip, nobody thinks that as a valuable thing. In addition, usually people don’t really care about a design when they use it. So when this project started, the first step was aiming to make a package someone can buy it as a gift. Therefore, the project focused on making a refined brand image. And 3 keywords(relationship, combine,value) was selected about the brand. When you combine something with Bindship, it makes special relationship and value.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Bindship is a binder clip brand aiming to find the hidden value in a simple thing and cherish it. Something in daily life would be binded by Bindship, and therefore it builds a more special relationship than ever before. Also, Bindship provides not only different sizes but also different pressures of binder clips. There are 3 different pressures of clip so that buyers can choose depending on how many papers they are going to bind. It can help to prevent remaining trace of a clip on the paper.

OPERATION / FLOW / INTERACTION:
Bindship provides not only different sizes but also different pressures of binder clips. There are 3 different pressures of clip so that buyers can choose depending on how many papers they are going to bind. It can help to prevent remaining trace of a clip on the paper.

PROJECT DURATION AND LOCATION:
The project started in September 2016 and finished in June 2017 in Korea.

PRODUCTION / REALIZATION TECHNOLOGY:
Max labo were used to put patterns on the binder clip. Also sponge was cut by laser into binder clip shape for using a try in the package. And acrylic was customized for using the pattern chips and display.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Binder clip dimension: large size 40mm*25mm*40mm/small size 25mm*12mm*25mm The main package dimension: large size 117mm*193mm*45mm/small size 82*173*37mm

TAGS:
binder clip, stationery, package, visual communication, graphic, design

RESEARCH ABSTRACT:
I first conducted market research to see in what way and what kind of package usually binder clips sold. In addition, I did survey about what kind of image people have about a binder clip. Also, I asked people what they feel uncomfortable when they use a binder clip. According to the survey, I found that people think a binder clip as a trivial thing and they don’t really care about a design when they use it. Eventually, through the research I derived a thought which concept I should decide. I planned to design a binder clip brand having a refined image.

CHALLENGE:
This project was my personal design. It was impossible to make goods on a mass production basis and therefore it costed a lot to start up for making small batches. Also it made some restrictions to make what I exactly intended.

ADDED DATE:
2017-07-15 15:09:27

TEAM MEMBERS (1) :


IMAGE CREDITS:
Ju Yun Chung, 2017.

PATENTS/COPYRIGHTS:
Copyrights belong to Ju Yun Chung, 2017

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Ju Yun Chung

PROFILE:
Bindship is my personal project for graduation exhibition as a university student. Bindship is a binder clip brand aiming to find the hidden value in a simple thing and cherish it. Something in daily life would be binded by Bindship, and therefore it builds a more special relationship than ever before.

NOMINATION DETAILS

Bindship Binder Clip by Ju Yun Chung is a Nominee in Art Materials, Stationery Supplies and Gift Items Design Category.

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AWARD DETAILS

Bindship Binder Clip by Ju Yun Chung is Winner in Art Materials, Stationery Supplies and Gift Items Design Category, 2017 - 2018.



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