Vonziu Elite Puppy Dog Food Bag by Mark Turner

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DESIGN DETAILS
DESIGN NAME:
Vonziu Elite Puppy

PRIMARY FUNCTION:
Dog Food Bag

INSPIRATION:
Vonziu have a history of breeding championship dogs. Their range of quality feeds are to be launched globally. The brief was to create a range that lived up to the Vonziu name. Emerging from the dark shadows with iridescent penetrating eyes, the wolf is the focus of the branding. The eyes on each pack in the range, will be colour-coded to differentiate each variety. The target audience is owners who are passionate about their dog’s wellbeing.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The brief was to create a stunning range of dog food packaging which would not only have a strong shelf presence among the vast variety of pet food brands, but would have a hypnotic indulgent appeal. The answer, to create a stunningly simplistic, clean, yet sophisticated design with the ancestral wolf as it’s core symbol for the new range. The wolf, emerging out from the dark shadows with iridescent, penetrating eyes is the focus of the branding. The eyes on each pack in the range were colour-coded to differentiate the variety.

OPERATION / FLOW / INTERACTION:
The foil bag keeps the dog food fresh, and the irredescence of the packaging shows off the premium level of this dog food.

PROJECT DURATION AND LOCATION:
This design was created in Hitchin, Hertfordshire, UK. The duration of the project was about 9 months from brief to final print and delivery.

PRODUCTION / REALIZATION TECHNOLOGY:
By using different strengths of white tints, this allowed the silver from the metalised PET to give a luster effect to the colour work and enhanced the dramatic wolf image to give an almost 3D lenticular movement to the graphic. With cleverly placed masks, used to hold back the white plate around the eyes of the wolf, this allowed the four colour set to print as if it was printed directly on the silver metalised film, thus achieving a shimmering iridescent effect as if the eyes were alive.

SPECIFICATIONS / TECHNICAL PROPERTIES:
375mm x 110mm x 760mm. The chosen design was a luxury range of flexible bags with a 3-ply laminated film, quad-seal construction. Reverse printed via rotogravure, seven colours onto PET 12 micro film, with an outer facing, anti-slip coating.

TAGS:
Vonziu Elite, Wolf, Premium Dog Food, Foil Bag,

RESEARCH ABSTRACT:
Extensive world-wide research was conducted to look at the trends in pet food packaging with the idea to design a pack which had never been seen before and that would stand out from the norm. As this was a very premium product, the packaging also had to have a very unique and premium look and feel.

CHALLENGE:
We knew what we wanted the pack to look like, but it was too complicted of a printing method for a lot of printers, so we had to research specialist printers who were willing to push the boundaries in print to give us the results we were looking for.

ADDED DATE:
2017-04-07 15:57:47

TEAM MEMBERS (1) :
Mark Turner

IMAGE CREDITS:
Mark Turner, 2016.

Visit the following page to learn more: http://bit.ly/2puWCSD
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Vonziu Elite

PROFILE:
Vonziu Elite Formulating canine diets with one mission in mind GUARANTEED SPECIALIST nutrition that only an Elite food can provide Our Promise To You - to ensure our specialist food meets your Champion's most stringent nutritional requirements and provides the ultimate in fitness levels and vitality

NOMINATION DETAILS

Vonziu Elite Puppy Dog Food Bag by Mark Turner is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Vonziu Elite Puppy Dog Food Bag by Mark Turner is Winner in Packaging Design Category, 2016 - 2017.

· Read the interview with designer Mark Turner for design Vonziu Elite Puppy here.

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