Vonziü Elite Puppy 10kg Bag
Foil bag to hold puppy dog food
Vonziü have a history of breeding championship dogs. Their range of quality feeds are to be launched globally. The brief was to create a range that lived up to the Vonziü name. Emerging from the dark shadows with iridescent penetrating eyes, the wolf is the focus of the branding. The eyes on each pack in the range, will be colour-coded to differentiate each variety. The target audience is owners who are passionate about their dog’s wellbeing.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The brief was to create a stunning range of dog food packaging which would not only have a strong shelf presence among the vast variety of pet food brands, but would have a hypnotic indulgent appeal. The answer...to create a stunningly simplistic, clean, yet sophisticated design with the ancestral wolf as it’s core symbol for the new range. The wolf, emerging out from the dark shadows with iridescent, penetrating eyes is the focus of the branding. The eyes on each pack in the range were colour-coded to differentiate the variety.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
PRODUCTION / REALIZATION TECHNOLOGY:
The chosen design was a luxury range of flexible bags with a 3-ply laminated film, quad-seal construction. Reverse printed via rotogravure, seven colours onto PET 12 micro film, with an outer facing, anti-slip coating. By using different strengths of white tints, this allowed the silver from the metalised PET to give a luster effect to the colour work and enhanced the dramatic wolf image to give an almost 3D lenticular movement to the graphic on the front, back and base of the bag.
With cleverly placed masks, used to hold back the white plate around the eyes of the wolf, this method of production allowed the four colour set to print as if it was printed directly on the silver metalised film, thus achieving a shimmering iridescent effect as if the eyes were alive.
SPECIFICATIONS / TECHNICAL PROPERTIES:
375mm x 110mm x 760mm
Vonziü Elite, Wolf, Premium Dog Food, Foil Bag,
TEAM MEMBERS (1) :
Mark Turner - Kre8ive Partners, 2016.