Laura Ferrario Fattoria il Gambero Visual Identity
Fattoria il Gambero Visual Identity is Iron Design Award winner in 2016 - 2017 Graphics and Visual Communication Design Award Category.
Fattoria il Gambero Visual Identity

Fattoria il Gambero placed itself on the market with a dynamic and contemporary approach, in order to enhance its own history, which dates back to 1880. This is the reason for the trademark of the stylized “G”; it conveys the sense of a corkscrew uncorking a bottle and resembles the road leading to the company. The sans serif font adds substance to this somewhat abstract symbol and links its ancient past inexorably to the present. The colors give the entire image an innovative touch, while certain characteristics of the past are preserved, for instance, in the embossed paper of the Brochure.

Fattoria il Gambero Visual Identity
Laura Ferrario Fattoria il Gambero
Laura Ferrario Visual Identity
Laura Ferrario design
Laura Ferrario design

The studio is specializes in visual communication consultancy for companies and in this the client is assited at 360°: logo design, corporate identity, catalogs, brochures, exhibition design, packaging and digital. Ferrariodesign worked as a Graphic Designers for over 20 years, aiming to face every single project by asking: who is the message to be communicated aimed at and how can be reached the end user in the simplest and most immediate way. In fact, the phrase that represents the studio is: " For all companies who want to keep up with the pace of the world, but attract the gaze of those watching". To achieve this in a society full of visual inputs, it is necessary to strike immediately to be recognized with a few well-directed messages. Creativity is being able to attract attention through the visual message and make people stop, even just for a moment. It is being remembered! In a world where everyone is racing to go faster it’s important to understand how things are being observed and the importance of providing a clear communication and a strong visual impact. Here is the winning approach, adopted over the years for the most diverse clients, who have enabled me to maintain an open mind and that creative freshness needed to guarantee solutions that are never obvious or predictable. Because working every day in different sectors means having one single specialization, that of quality.