The packaging series is designed for dry construction materials for the brand Samopev, as a part of the major Croatia retail - Pevec corp. The idea behind the design is color-coding of the packaging for better recognition, thus to the unique display and stacking of the products. Colors define different construction materials better and give a twist on stiff packaging design of construction materials. On the front there are pictures of each product in use and the pictures are placed over the front side, going over to the sides of the packaging, making the product look bigger.

Maja Matas is the Director and Chief Creative Officer at Amblem. She manages the Creative agency in Croatia which builds products and services with a focus on branding and design. From fashion lines to political campaigns, she believes in the importance of getting good insights before building better experiences. Prior to Amblem, Maja was first Head of Corporate Identity and then Head of Private Label Design at Croatians leading home improvement retail chain. She managed the design department and defined the company’s brand architecture and designed new brands and creative solutions for products and product lines. Apart from the in-house roles in the retail industry, her background in advertising agencies and freelance roles as an industrial and graphic design allowed her to work for global brands. Maja has a Doctor of Science Degree in Graphic Technology and Design, and has worked at several Universities as a Lecturer in the field of Visual communications, Design in Market communications and Security print. Throughout the years, Maja won a number of International design awards, was published in international scientific journals and is a jury member in the leading creative marketing festivals such as the Clio awards.

With over 24 years on the market, the Pevec corporation is among the leaders of the retail industry when it comes to the trade of non-food products. As the first Croatian "do it yourself" retailer, Pevec employs more than 1,000 employees. The first Croatian retail chain of this type operates in all regions of Croatia and imposes itself as the first choice to buy when it comes to products for the construction, furnishing and decorating of the home and garden. In Pevec shopping centers it is possible to buy products from seven programs in seven departments and to choose from more than 100,000 different items thanks to the excellent business relationships with 350 domestic and foreign suppliers.