The 5 Principles is a series of funny and unusual candy packaging with a twist. It stems from the modern pop culture itself, mainly the internet pop culture and internet memes. Every pack design includes a simple recognisable character, people can relate to (the Muscle Man, the Cat, the Lovers and so on), and a series of 5 short inspirational or funny quotes about him (hence the name - 5 Principles). Many quotes also have some pop-cultural references in them. It's simple in production yet visually unique packaging and it's easy to expand as a series

Anton Shlyonkin is a part of graphic design duo from Russia called «All my T». The other part is his wife, who is a graphic designer herself, Anna Goncharova. Then they created this company their focus was in typefaces and t-shirt design — both things starting with the «T», that's how this name came to be., however now they are working in many different field from packaging to enterior desgn. They both graduated from National Design Institute in Moscow, Anton in 2011 and Anna in 2013. Now they are lecturers their themself. They also take part in poster exhibitions, the last one was Dante Alighiery exhibition in Italy, Pratovecchio. Anton's favorite self-commissioned project is his «Type tarot» — a set of tarot card made intarely with custom lettering. His favorite client-commissioned work is branding and navigation system for sledge-bobsleigh complex «Sanky» in Sochi, which was part of the Olympics in 2014. Anna's favorite works are different packaging for famous Russian candy brand «Tasty help»

«Tasty help» is a brand from Russia, known for it's colourful tasty presents in creative packaging. The most recognisable of them are various plastic bottles, filled with something sweet (or spicy sometimes). But the company is always interested in new packaging technologies, design trends and social influences, so nowadays their catalogue consists of many various forms of packaging, from simple cardboard boxes to complicated intricate design. «Tasty help» is represented all over Russia, Ukraine, Belarus and Kazakhstan through a franchise network and retail stores