5 Principles Sweets and Candy by Anton Shlyonkin & Anna Goncharova

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DESIGN DETAILS
DESIGN NAME:
5 Principles

PRIMARY FUNCTION:
Sweets and Candy

INSPIRATION:
The idea behind this series was not that complex - to make a simple yet interesting present for any occasion. This design provides more targeted experience for the customer. Everyone can find something they can relate to

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The 5 Principles is a series of candy jars with a twist. Each one is dedicated to different personality and character type (thinker, lover, lazy, muscle or just a cat person). Every pack design includes a simple character, people can relate to, and a series of short inspirational or funny quotes about him. Many quotes also have some pop-cultural references in them. It's simple in production and easy to expand as a series

OPERATION / FLOW / INTERACTION:
As there is a plastic cup at the centre of this packaging, it is quite stable for transportation and keeps the product fresh

PROJECT DURATION AND LOCATION:
This project started in October 2015, but the series itself is still growing every few months

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The idea was to make a simple everyday preset - meaning cheap in production. So it's made of a standard plastic container, corrugated cardboard wrapped around it and a wine paper sticker placed on top. So it's cheap and easy to produce yet it does not look cheap for the customer

SPECIFICATIONS / TECHNICAL PROPERTIES:
Cylinder 12cm tall and 6cm in diameter

TAGS:
candy, sweets, packaging, plastic, cardboard, principles, quotes, funny

RESEARCH ABSTRACT:
5 Principles as a project stems from the modern pop culture itself, mainly the internet pop culture and internet memes, so the first part was the research of the social media, making notes and narrowing down the information on personality types and trends. Then each personality type was assigned a certain type of a visual character - the Cat, the Muscle Man, the Lovers and so on, resulting in 8 different types at first, which grew to more than 15 since. As our research information itself originated from the most popular social trends we didn't need to test it that much afterwards

CHALLENGE:
The hardest part of this design project was to make the product cheap in production and very affordable to the customer, yet interesting visually, so it could be a cheap everyday present which doest look cheap. So the construction itself was based on the pre-made parts: plastic cup, corrugated cardboard sheet and a wine paper sticker. Pretty simple and cheap by themselves, but make an interesting object combined.

ADDED DATE:
2017-02-17 17:24:43

TEAM MEMBERS (1) :
Anna Goncharova

IMAGE CREDITS:
Image #1: Photographer Guseva Yulia, 5 Principles, 2016
Image #2: Renderer Shlyonkin Anton, 5 Principles of the cat, 2016
Image #3: Renderer Shlyonkin Anton, 5 Principles of the success, 2016
Image #4: Renderer Shlyonkin Anton, 5 Principles of the muscle man, 2016
Image #5: Illustrator Shlyonkin Anton, symbols of the 5 Principles, 2016
Video credits: Shlyonkin Anton, 5 Principles of the cat, 2016

Visit the following page to learn more: http://bit.ly/2lD0Hly
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Tasty Help

PROFILE:
«Tasty help» is known for it's colourful tasty presents in creative packaging. The most recognisable of them are various plastic bottles, filled with something sweet (or spicy sometimes).

NOMINATION DETAILS

5 Principles Sweets and Candy by Anton Shlyonkin & Anna Goncharova is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

5 Principles Sweets and Candy by Anton Shlyonkin & Anna Goncharova is Winner in Packaging Design Category, 2016 - 2017.



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