In the new millennium, where digital devices are striving to be minimal and inconspicuous, the Golden bug stands out against the inorganic trend. The speakers, embedded in birch plywood and reminiscent of the headlights and grill of a mid 20th century car, sit atop a thin neck that stems from its sleek, circular walnut base. As its facelike head turns on its screw-on neck, the Golden bug invites its audience to connect and reminisce in the glory of an acoustic memory. The Golden bug brings back a partnership between user and device and thus becomes the rediscovery of analogue emotions.

Analogizm is a design group that artists gather and plan the exhibition and act by themselves. By escaping from the rigid and formal frame of thinking method, it provides fresh and sensual design through collaboration with other fields as music, performance, etc. and plans exhibition. To enhance activation of artists' creative activity and artistic capability, it aims at proceeding quality design in various purposes, the process of expressing intangible thing that occurs in a scene, which is not a visible nor intended shape in art. Design of analogizm is not the output of materials utilized, but emphasizing the process of naturally forming by variably building and scattering, containing formativeness felt in this process and minute emotions in artistic works.