Beck Storer The Jewel Event Activation
The Jewel Event Activation is Iron Design Award winner in 2016 - 2017 Event and Happening Design Award Category.
The Jewel Event Activation

The 3D Jewellery Box was an interactive retail space that invited the public to use the latest technology in 3D printing by creating their own jewellery. We were invited to activate the space and instantly thought - how can a jewellery box be complete without a beautiful bespoke jewel in it? The result was a contemporary sculpture resulting in a prism of colour that embraced the beauty of reflective light, colour and shadow.

 The Jewel Event Activation
Beck Storer  The Jewel
Beck Storer Event Activation
Beck Storer design
Beck Storer design
Beck Storer

Beck is the founder of The Cutaway - a creative studio that explores cultural storytelling in the public space to connect people to places and craft messages of meaning and value. Combining her love for design, technology and craft, her work challenges the curious and presents visual stories in the public space that are compelling and memorable. Her career spans over 20 years in the communication design industry, with her work being peer reviewed receiving numerous international awards. Her projects are vast, applying her sharp creativity through a wide range of disciplines including brand strategy, art direction and public art activations. A driver for challenging the way we see design and it’s role in our world, she shares everything she knows as a leader in industry led design education and has lectured and developed post graduate design courses in the Australian academic environment.

Highpoint Shopping Centre

Delivering a world class shopping destination, Highpoint features over 500 stores including Australian and international designer fashion, homewares and lifestyle brands, plus more than 7,000 parking spaces with Smart Park technology offering convenient access to the Centre. With a proud history of bringing many retailers and brands to Melbourne’s West, Highpoint is pleased to welcome the region’s first David Jones department store that joins Myer, Target, Big W and Woolworths plus international fashion brands Topshop and Zara.