The 3D Jewellery Box Event Activation by Beck Storer & Paul Meeuwsen |
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| DESIGN DETAILS | |||||
| DESIGN NAME: The 3D Jewellery Box PRIMARY FUNCTION: Event Activation INSPIRATION: We were very mindful to not just create "a standard diamond". The project was strongly inspired by the beautiful discoveries one would find on a beach in the sandy and rocky beaches of Australia - the colourful jewels of shells, coral and abstract rocks. The result was a contemporary sculpture resulting in a prism of colour that embraced the beauty of reflective light, colour and shadow - similar to those treasures found on our beaches. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The 3D Jewellery Box was an interactive retail space at Highpoint Shopping Centre that invited the public to use the latest technology in 3D printing by creating their own jewellery. We were invited to activate the space and instantly thought - how can a jewellery box be complete without a beautiful jewel in it? Traditional creative processes were applied throughout the design of the piece, in particular the craft of metal work, which completed our sculpture - a 2.4 metre long jewel. OPERATION / FLOW / INTERACTION: The Jewel successfully interacts with the public with the creative way it plays with light. Light beaming through it's many prisms and mirrors creates a visual feast of multiple colourful dimensions for the public. PROJECT DURATION AND LOCATION: The project commenced Thursday 22 October – Sunday 1 November 2015 at Highpoint Shopping Centre, Maribyrnong, Victoria Australia FITS BEST INTO CATEGORY: Fine Arts and Art Installation Design |
PRODUCTION / REALIZATION TECHNOLOGY: Reflective light was a key design element in this project. We wanted to see how light would effect the jewel when the prisms were inserted. So we made many miniature prototypes. This was a major step in our design process. The jewel was initially made out of uncooked spaghetti , then kebab sticks, (yes we used very "unique" mediums!) but it work immensely well for us to easily move the jewel beams to ensure maximum effect when light was shown through the coloured prisms. SPECIFICATIONS / TECHNICAL PROPERTIES: The jewel was big! At 2.4 metres in length and 1.5 meters high it became a logistical challenge to get it into the shopping centre - we ended up having to manually carry it through a local fruit and veg store! Technical specifications also included. 1. Over 10 metres of fluro perspex was used for the prisms 2. It weighed more the 30 kilos 3. It was powder coated in a "night black" reflective coating TAGS: retail, spatial, design, installation, art, public, sculpture, colour, prism, light RESEARCH ABSTRACT: The art of experimentation while embracing the importance of research and strategy are key foundations to our design process. The design process of Ideate, Prototype, Test, Analysis and Iterate was applied numerous times at the very early stages of the creation of the Jewel. The research's objective was explored through 2 parts with the experimentation of prototypes. The first was to analyse how light effects the colour of the prisms when reflected into the mirrored bottom of which the Jewel would be placed on. The other was to review it's scale to obtain a sense of it's true size within a retail environment and to ensure structurally it would not be easily moved or fall over due to it being in a public space.The insights gained through this process was invaluable as it enabled us to deconstruct the construction of the jewel sculpture down to literally it being millimetre perfect. This knowledge gained empowered us to know exactly where each beam should be placed and where each prism must be fitted to create our vision exactly - that is to craft an exceptional piece of spatial design that presents the beauty of colour, light and reflection in the one space. CHALLENGE: As briefly discussed in our Research Abstract, one of the most challenging aspects of the project was to ensure the jewel would embrace and reflect the light exactly how we envisage it in our creative development sketches. This is where prototypes and numerous iterations of these helped us refine and consistently reflect on how we could improve the coloured light filtering through the jewel coloured prisms and onto the mirrored floor. ADDED DATE: 2016-06-27 02:12:22 TEAM MEMBERS (3) : Creative Director: Beck Storer, Creative Director: Paul Meeuwsen and Metal Fabricator: Ces Camilleri IMAGE CREDITS: Image#1 : ImagePlay Image#2 : ImagePlay + The Cutaway Image#3 : ImagePlay Image#4 : ImagePlay Image#5 : ImagePlay Video Credits : ImagePlay PATENTS/COPYRIGHTS: Copyrights belong to Highpoint Shopping Centre, 2015 |
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| Visit the following page to learn more: http://thecutaway.com.au | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Highpoint Shopping Centre PROFILE: Delivering a world class shopping destination, Highpoint features over 500 stores including Australian and international designer fashion, homewares and lifestyle brands, plus more than 7,000 parking spaces with Smart Park technology offering convenient access to the Centre. With a proud history of bringing many retailers and brands to Melbourne’s West, Highpoint is pleased to welcome the region’s first David Jones department store that joins Myer, Target, Big W and Woolworths plus international fashion brands Topshop and Zara. |
| AWARD DETAILS | |
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The 3d Jewellery Box Event Activation by Beck Storer & Paul Meeuwsen is Winner in Event and Happening Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Beck Storer & Paul Meeuwsen. · Click here to register inorder to view the profile and other works by Beck Storer & Paul Meeuwsen. |
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