Writers are the sum of their experiences. What a writer is exposed to is what determines their literature. This very concept was the starting point for branding a Saudi fiction book writer. Clearly, the hybrid of dynamic and colorful spirit of the Spanish culture as well as the Saudi heritage was the main source of inspiration for her. The project was influenced by Gaudi’s mosaic art as it reflects the eclectic experience that stands behind her imagination.

We are three siblings who decided to design with an added value. Lama Ajeenah is a design educator, entrepreneur, and researcher. Tariq is an engineer who obtained his degree from one of the most prominent universities in the UK, Glasgow university. His experience encompasses working in the Gulf region and Turkey. Rama is an award-winning architect who is interested in urban and human-centered design. We established our business in fashion to spread the values that we have always believed in. We aim to create awareness of inner-self and surrounding to promote good behaviors on an individual and social level.

The client is a Saudi fiction book writer; Shaymaa Al-Sharif. According to her, "everything tells a story including you and me".