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Chantal and Daisy El Jurdi Al Faragh Handbag
Al Faragh Handbag is Bronze Design Award winner in 2015 - 2016 Fashion and Travel Accessories Design Award Category.
Al Faragh Handbag

Al Faragh bag means The Void in Arabic and is a first of its kind in the handbags’ market. Along with being visually different and intriguing, this bag has also a function that makes it the perfect accessory for women. Thanks to its void, this handbag’s shape was transformed from a rectangle to a creative and unusual silhouette that can be hanged on the table, resolving an issue faced by women when going out or when travelling. The handbag is handmade with genuine calf leather, has gold and silver plated accessories and is available in various colours.

Al Faragh Handbag
Chantal and Daisy El Jurdi Al Faragh
Chantal and Daisy El Jurdi Handbag
Chantal and Daisy El Jurdi design
Chantal and Daisy El Jurdi design
Chantal and Daisy El Jurdi

SaQué is a luxurious brand of unique statement handbags that have special architectural twists. The brain child of two sisters’ architects Chantal and Daisy el Jurdi, saQué is the answer to women who like to own beautiful yet one-of-a-kind handbags that stand out from the crowd. The brand has three distinctive collections: The Form Collection, The Function Collection and the Urban Collection. The Form Collection is based on out-of-the-box shapes. The Function Collection’s aim is to provide innovative silhouettes of handbags that are designed to answer a specific problem faced by women. The Urban Collection is based on well defined geometrical shapes with an urban twist for the city girl. Although each Collection has its own characteristics, they are all based on specific concepts and have unique stories as well as names that translate these stories. Some of the handbags can be worn in many different ways: as a shoulder bag, a cross-bag and/or a backpack. One of them specifically, opens from the back so when worn as a backpack, it protects the woman’s belongings from theft. All of the bags are handmade using genuine leather and the accessories are gold and silver plated. A special attention is given to the finishing in order to meet the sisters’ high standards and maintain the luxurious quality that the brand’s clients are accustomed to. With its large array of choices, saQué was able to prove itself in a short amount of time, and present a fresh new approach to handbags that has not yet been seen on the market.

Women

saQué is a luxurious brand of handbags that target women who like to own beautiful and innovative handbags. Realizing that there was a gap in the market, founders and designers Chantal and Daisy el Jurdi, were determined to differentiate themselves and their brand by providing handbags that were not only beautiful but that also had a purpose. This concept stems from their architectural background that helped them develop their unique approach. The aim of the brand and in particular the aim of the Function Collection is to answer some of the demands of women today. The handbag presented for this Award belongs to this Collection, and is called “Al Faragh” which means “The Void” in Arabic. The idea for this particular design was born after the founders and sisters gathered information based on market research and determined some of the most common issues faced. One of these issues was the placement of their bags when they were out. Resolved on providing an answer, Chantal and Daisy created a fashionable solution: Al Faragh. Thanks to its side void that gave it a strong visual impact, women were now able to hang their bag on the table beside them. The void also created a statement handbag that can be worn in many different ways: as a clutch, a shoulder bag or a handbag that can be carried by its side handle. The void also created two internal compartments where the belongings can be divided and well organized. The comfort of women as well as their need to own fashionable pieces is the main drive behind saQué and is the motivator of the designers who strive to always present ground-breaking and fashionable solutions to their customers.