The main inspiration behind AL FARAGH was to resolve an annoying issue women face when out in restaurants. Ladies are often confused as where to put their bags and this was the answer. In all of our designs, we always aim at creating a unique handbag that has a specific function, a concept we have learned from our initial profession; architecture, and that we apply onto our collections of handbags.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The handbag we are presenting is called AL Faragh, which means The Void in Arabic. The Void is the particular feature of this handbag that makes it completely unique. Along with its unusual shape, the void has created a one of a kind feature that allows ladies to hang their bags onto the tables when having lunch or dinner, solving a daily basis issue they usually encounter. It also allows it to be carried in many different ways and divides it into two distinct compartments.
OPERATION / FLOW / INTERACTION:
This handbag has a side void that allows women to hang it on the table when they are out or travelling. It also has a gold plated chain that can be used to wear “Al Faragh” as a shoulder bag or it can be completely removed in order to be carried as a clutch, depending on each customer’s preferences.
PROJECT DURATION AND LOCATION:
This Project started in November 2014 in Beirut Lebanon and was finished in April 2015 in Beirut. It was first launched in the designers' atelier in Beirut then exhibited in summer expositions, the First one being "Zaytouna Bay - Designers Exhibition" in the downtown of Beirut.
FITS BEST INTO CATEGORY:
Fashion, Apparel and Garment Design
PRODUCTION / REALIZATION TECHNOLOGY:
This handbag is handmade using genuine calf leather. The gold leather is lizard print and the green leather is called "satiné". The accessories used are gold plated.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Width: 25 cm
Height: 16 cm
Depth: 6.5 cm
handbag, handmade, void, leather, gold
We did a market survey in order to learn about the issues women face because of their handbags. We wanted to offer them solutions that are relevant to them and handbags that would actually be useful as well as aesthetically pleasing. We had two kinds of surveys: oral ones (one-on-one interviews) and written ones (via e-mails). The findings were similar in many countries and we decided to start by tackling the most common issue, hence the creation of AL FARAGH. We also designed many more handbags to address the other problems they encounter.
We encountered a major problem related to the design itself while in the process of creation of this handbag. In order to create an aesthetically pleasing bag and in order for the void to be strong and not cause problems, it had to be carefully crafted and the manufacturers we were dealing with had to do numerous samples before we approved it. We wanted the handbag’s finishing to be flawless. We also wanted to use two kinds of leather in order to externally differentiate between the two compartments. We also wanted the bag to be strong and not be weakened by the void. All of these requirements took time before a final and pleasing answer was found.
TEAM MEMBERS (2) :
Designer: Chantal el Jurdi and Designer: Daisy el Jurdi
Image #1: Creative Director and Photographer: Daniel Abdel Sater / Model : Velvet Management
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