As everyone knows, one of the things that drives the world forward can also be a source of trouble: if you have sex, there is a risk that you will catch a disease. That’s why the name is Fallo protetto! which is “do it but in a safe way”. In italian fallo protetto has a double meaning: is the second-person singular, present tense imperative of the verb fare (to do or to make), but it is also a noun, deriving from the Latin phallus, the erect male organ. The packaging design was conceived to underline the idea of protection.

We are an italian company dedicated to brand design. We make projects to help brands to become objects of desire. We like what we do, it enthuses us and we are endlessly curious, because passion in life makes a big difference. So we are close to, open and friendly with the clients that choose us. We take as much care of their brands as we do of our own. An ability to transform thought into something materially useful. This is intelligence. It costs about the same to do something superficially or with intelligence. We prefer the latter. Each brand can be the bearer of at least a fragment of such precious material, and we are proud to be supporters. Our aesthetic canons are inspired by a sense of beauty. What works is intrinsically beautiful, but beauty must also flourish externally and constitute part of our horizons. We want the brands we work on to be beautiful, in every sense.

With over 150 years of history, Coop Italia is Italy’s biggest cooperative retail chain for the sale of fast moving consumer goods