Fallo protetto! Condom by Rossetti Brand Design

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DESIGN DETAILS
DESIGN NAME:
Fallo protetto!

PRIMARY FUNCTION:
Condom

INSPIRATION:
The name is therefore an exhortation to do one of the things that make the world go round with special attention to the protection, respect of themselves and others. The design is complemented by symbolic representations of a protected bird in a cage-condom and a chameleon isolated in a test tube-condom.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Fallo protetto! is the name that we have created for Coop condoms. It is a name that plays on a double meaning : Fallo it as a noun (from the Latin phallus, the male organ erect) and Fallo as the verb do.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project and finalization duration took 2 months

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Fallo Protetto! boxes are printed with 3 special colors on white cardboard

SPECIFICATIONS / TECHNICAL PROPERTIES:
Fallo Protetto! is avaiable in 65 x 120 x 20 mm normal size box and 65 x 120 x 35 mm big size box

TAGS:
Fallo Protetto!, Condom, Coop, Rossetti Brand Design

RESEARCH ABSTRACT:
Protection was the key driver of this product/project. We started investigating which styles and ideas were adopted by competitors since that time. Research has been made mainly through internet.

CHALLENGE:
We choose to stress the idea of protection with simple but iconic drawings avoiding category colors and patterns. As the warning was clear, we decided to say directly: make sex but protect yourself and your partner

ADDED DATE:
2016-02-23 15:30:05

TEAM MEMBERS (4) :
Creative director: Paolo Rossetti, Copywriter/naming: Paolo Rossetti, Coop Italia, Senior packaging designer: Carlo Bonfanti and 3D specialist: Luca Uliana, Marco Gottardo

IMAGE CREDITS:
Illustrato Marcella Peluffo

Visit the following page to learn more: http://www.rossettidesign.it
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Coop Italia

PROFILE:
With over 150 years of history, Coop Italia is Italy’s biggest cooperative retail chain for the sale of fast moving consumer goods

NOMINATION DETAILS

Fallo Protetto! Condom by Rossetti Brand Design is a Nominee in Packaging Design Category.

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AWARD DETAILS

Fallo Protetto! Condom by Rossetti Brand Design is Winner in Packaging Design Category, 2015 - 2016.



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