The name is therefore an exhortation to do one of the
things that make the world go round with special attention to the protection, respect of themselves and others. The design is complemented by symbolic representations of a protected bird in a cage-condom and a chameleon isolated in a test tube-condom.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Fallo protetto! is the name that we have created for Coop condoms. It is a name that plays on a double meaning : Fallo it as a noun (from the Latin phallus, the male organ erect) and Fallo as the verb do.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
The project and finalization duration took 2 months
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
Fallo Protetto! boxes are printed with 3 special colors on white cardboard
SPECIFICATIONS / TECHNICAL PROPERTIES:
Fallo Protetto! is avaiable in 65 x 120 x 20 mm normal size box and 65 x 120 x 35 mm big size box
Fallo Protetto!, Condom, Coop, Rossetti Brand Design
Protection was the key driver of this product/project. We started investigating which styles and ideas were adopted by competitors since that time. Research has been made mainly through internet.
We choose to stress the idea of protection with simple but iconic drawings avoiding category colors and patterns. As the warning was clear, we decided to say directly: make sex but protect yourself and your partner
TEAM MEMBERS (4) :
Creative director: Paolo Rossetti, Copywriter/naming: Paolo Rossetti, Coop Italia, Senior packaging designer: Carlo Bonfanti and 3D specialist: Luca Uliana, Marco Gottardo
Illustrato Marcella Peluffo