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1983ASIA Haaic Branding design
Haaic Branding design is Iron Design Award winner in 2015 - 2016 Graphics and Visual Communication Design Award Category.
Haaic Branding design

HAAIC Hotel is the hotel that integrates the guest room, catering and business meeting. Explore the local cultural characteristics, and change the hotel into high-star chain hotel as cultural hotel with brand spirit value through the design. 1983ASIA examined the local ethnic customs, habits, and folk art and daily life architecture of Buyei people with the clients together, in order to find out the totem, valuable color and design system which representative art culture of the Buyei nationality.

Haaic Branding design
1983ASIA Haaic
1983ASIA Branding design
1983ASIA design
1983ASIA design
1983ASIA

It comes from a faith. 1983 ASIA is co-founded by Su SU (Tianjin, China) and YAO (Malaysia) in Shenzhen China.We are very glad that we were guided by K&L. After years of experience of handling projects, we made several brands also achieve ourselves.However, after the joy come again and again, it left us endless thought. We grew up in Asia which was measured by western culture. In this case, the identity of Asian is getting vague.We used to let the treasure of us go, but we have to learn how to reunite the world. The cultural convergence left us regret for globalization and internationalization.“Sometimes, traditional Asian culture is a fetter of western.”We are inspired astonishingly that only tracing to the source can solve the inner contradiction. Based on Asian and designer, we tried to break the bound of concepts and used art design to show our experience and achievement through studying Asian culture.Turning invisible culture into glamorous Asian visual product is the lost-for–long happiness that we reach for in the world.

1983asia

It comes from a faith. 1983 ASIA is co-founded by Su SU (Tianjin, China) and YAO (Malaysia) in Shenzhen China.We are very glad that we were guided by K&L. After years of experience of handling projects, we made several brands also achieve ourselves.However, after the joy come again and again, it left us endless thought. We grew up in Asia which was measured by western culture. In this case, the identity of Asian is getting vague.We used to let the treasure of us go, but we have to learn how to reunite the world. The cultural convergence left us regret for globalization and internationalization.“Sometimes, traditional Asian culture is a fetter of western.”We are inspired astonishingly that only tracing to the source can solve the inner contradiction. Based on Asian and designer, we tried to break the bound of concepts and used art design to show our experience and achievement through studying Asian culture.Turning invisible culture into glamorous Asian visual product is the lost-for–long happiness that we reach for in the world.