Haaic Branding design by 1983ASIA

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DESIGN DETAILS
DESIGN NAME:
Haaic

PRIMARY FUNCTION:
Branding design

INSPIRATION:
The hotel is located in southwest China, Guizhou Province. The main minority is Buyei. The people here are simple and honest. They have a rich history and culture. The pattern of the local traditional Buyei clothing and textile is very interesting. These patterns related with farming society. Buyei cloth has various kinds of patterns will not come as a surprise. Because of their characteristic and gentle enthusiasm. These rich historical cultural elements gave inspiration and creative.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Tradition hotel in a very hard situation compare with international hotel. Haiyu hotel is one of them. 1983 ASIA helped them to rebranding. After a few months research, we decide to focus in being a platform of cultural diffusion. Buyei culture and art have the most value, transform them to modern visual design, and also branding of Buyei culture form different level. 1983ASIA also rename them from Haiyu Hotel to HAAIC. HAAIC is the language of Buyei.

OPERATION / FLOW / INTERACTION:
In terms of color we choose large area of blue of the traditional Buyei textile and a small number of color supplements. This kind of practice is getting rid of old visual perception on the basis of respect the history. The name of the hotel location and frame is unchangeable, and the sign at the bottom of the design and the color can change according to the changes of the local culture. These are the issues we had taken into consideration while design.

PROJECT DURATION AND LOCATION:
2015 in Guizhou China

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
1983ASIA rearrange the Buyei system of design and color features, and find out the suitable key part to draw and design for the hotel. Because of the graphics of traditional information is too simple and unadorned, which is not meeting the requirements of the hotel. Therefore we make some improvement in hand painted part and scan to the computer to edit, combine and design through software i.e. PS and AI, in order to form a modern features which different from historical information.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Specialty paper printing,Stamping

TAGS:
Asia Design, haaic, hotle, Buyei, branding design, minority, tradition, regeneration, totem

RESEARCH ABSTRACT:
Buyei cultural

CHALLENGE:
study of Buyei cultural and made Tradition be modern

ADDED DATE:
2016-02-20 06:23:43

TEAM MEMBERS (4) :
Susu, Yao, Feng Liang and Chen Haomian

IMAGE CREDITS:
1983ASIA, 2015.

PATENTS/COPYRIGHTS:
1983ASIA

Visit the following page to learn more: http://www.behance.net/gallery/32854449/HAAIC -
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CLIENT/STUDIO/BRAND DETAILS
NAME:
1983ASIA

PROFILE:
It comes from a faith. 1983 ASIA is co-founded by Su SU (Tianjin, China) and YAO (Malaysia) in Shenzhen China.We are very glad that we were guided by K&L. After years of experience of handling projects, we made several brands also achieve ourselves.However, after the joy come again and again, it left us endless thought. We grew up in Asia which was measured by western culture. In this case, the identity of Asian is getting vague.We used to let the treasure of us go, but we have to learn how to reunite the world. The cultural convergence left us regret for globalization and internationalization.“Sometimes, traditional Asian culture is a fetter of western.”We are inspired astonishingly that only tracing to the source can solve the inner contradiction. Based on Asian and designer, we tried to break the bound of concepts and used art design to show our experience and achievement through studying Asian culture.Turning invisible culture into glamorous Asian visual product is the lost-for–long happiness that we reach for in the world.

NOMINATION DETAILS

Haaic Branding Design by 1983asia is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Haaic Branding Design by 1983asia is Winner in Graphics and Visual Communication Design Category, 2015 - 2016.



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