The qualities that Setback has are twofold. First, the design starts a non verbal dialog between user and product; this is accomplished by the random flowers cut through the material to show a shadow on the ground. Secondly, The shadow changes with the light source that illuminates the room giving it a different shadow pattern, similar to a sundial giving the time based on the moving sun placement.

Following suit with his uniquely dichotomous designs, DAY-STUDIO’s lead designer, Jeff Day, strikes a balance of cerebral and creative. With over a decade of experience in product design (and three Patents later), Day combines his strategic planning and tactical implementation skills with an innately exploratory mind. His designs effortlessly showcase the effectiveness of this equilibrium. Jeff processes his designs by relating action and emotion to inanimate objects. Definition and the core fundamentals of space and form drives Jeff’s designs, and originates from imagination and the intellectual sequencing that occurs I his own daily observations. The conceptualization of his signature “Raster” series came to him as he was concentrating on the line he was able to discern while peering at his computer screen. Pushing and pulling instinctual space is an innately natural process for Day’s design. The “Drops” series, for example came from Jeff watching water disrupt the surface of a pond. Following suit, he juxtaposed the result of that soft and flowing visual onto a hard surface. With the maliciousness of a CNC router, the precision with which Day designs allows his creations to seamlessly and compellingly convey rich complexity and dimension.

Day-Studios is a boutique firm creating contemporary designs that demonstrate purpose, precision and beauty. After studying at Pratt Institute in New York, Day-Studio’s lead designer, Jeff Day, spent over a decade in product design. Productive and satisfying work realized Jeff 3 patents but he saw more. A little time and energy later and Day-Studios was born. Day-Studios strikes a balance of cerebral and creative play in precise modern forms. Our inspiration is a clear mind and a constant re-visualization— Everyday objects re-balanced.