Setback Coffee Table by Jeffrey A Day

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DESIGN DETAILS
DESIGN NAME:
Setback

PRIMARY FUNCTION:
Coffee Table

INSPIRATION:
Setback was inspired by my grandmothers bathtub non-slip flowers that were on the flat surface. I had always liked the tub flowers for their happy nature and also their practical use as well.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The qualities that Setback has are twofold. I was interested in starting a non verbal dialog between user and product; this is accomplished by the random flowers cut through the material to show a shadow on the ground. The shadow changes with the light source that illuminates the room giving it a different shadow pattern.

OPERATION / FLOW / INTERACTION:
It is intended as a coffee table

PROJECT DURATION AND LOCATION:
THe project started in September 2015 in Seattle, WA and finished in October 2015 in Seattle, WA

FITS BEST INTO CATEGORY:
Furniture, Decorative Items and Homeware Design

PRODUCTION / REALIZATION TECHNOLOGY:
The setback transition from top surface to the round legs were CNC router cut. This feature completes the balanced design while also making a unique use of sculpting the wood.

SPECIFICATIONS / TECHNICAL PROPERTIES:
width 1066mm x depth 560mm x height 380mm

TAGS:
setback, day studios, cnc, tub flowers, shadows

RESEARCH ABSTRACT:
The research for the Setback was focused on the transition from top surface to the dowel leg. I wanted a smooth, organic appearance that typically is only seen with plastics.

CHALLENGE:
The creative challenge for the Setback was how to give a different appearance throughout the day and evening. Similar to a sundial, the Setbacks shadows changes throughout the day.

ADDED DATE:
2015-12-29 19:35:13

TEAM MEMBERS (1) :
Jeffrey A Day

IMAGE CREDITS:
rg brand

Visit the following page to learn more: http://www.day-studios.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Day-Studios

PROFILE:
Day-Studios is a boutique firm creating contemporary designs that demonstrate purpose, precision and beauty. After studying at Pratt Institute in New York, Day-Studio’s lead designer, Jeff Day, spent over a decade in product design. Productive and satisfying work realized Jeff 3 patents but he saw more. A little time and energy later and Day-Studios was born. Day-Studios strikes a balance of cerebral and creative play in precise modern forms. Our inspiration is a clear mind and a constant re-visualization— Everyday objects re-balanced.

NOMINATION DETAILS

Setback Coffee Table by Jeffrey a Day is a Nominee in Furniture, Decorative Items and Homeware Design Category.

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AWARD DETAILS

Setback Coffee Table by Jeffrey a Day is Winner in Furniture, Decorative Items and Homeware Design Category, 2015 - 2016.

· Read the interview with designer Jeffrey A Day for design Setback here.

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