Designed for productifying of a new, BPA-free plastic material, the bottle family (product group) design for SASA Polyester is intended for the bottled water market in Turkey. Aiming to express the innovative characteristics of its material and brand image, the structural design builds an identity through distinctive use of form, color, shapes and patterns. The results reflect an aesthetic, sturdy and tangible bottle with a superior taste. Targeted at a high-end use, the product group will be available exclusively on restaurants and upper segment supermarkets.

Industrial Designer Dr. Hakan Gürsu, has succeeded as an extraordinary illustrator, designer and intellectual internationally. DESIGNNOBIS Design / Innovation firm that he has founded is selected among Turkey’s Top 40 Entrepreneur Firms. He’s been honored in world’s prestigious design competitions by winning over 205 design awards within 14 years and made Turkey rank second in design field. He contributed to several national and international organizations as a speaker on innovation, creative thinking, design and R&D. Ranging from boats, toys and furniture to electrical devices, his environmentally friendly and visionary projects are introducing unusual solutions to common problems. He continues to train design students at METU.

SASA is a leading producer in the world for polyester staple fibers, filament yarns, polyester-based and specialty polymers and intermediates (DMT). Combining and blending a leadership responsibility in industry with a powerful technical inheritance and a high production capacity, SASA successfully manages the whole process from design to production and distribution.