SASA Bottle Water Packaging by Hakan Gürsu

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DESIGN DETAILS
DESIGN NAME:
SASA Bottle

PRIMARY FUNCTION:
Water Packaging

INSPIRATION:
Inspired by the unique super-circle shape, the design aims to achieve an efficient package in terms of size and volume.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Designed for productifying of a new, Bpa-free plastic material, the bottle family product group design for Sasa Polyester is intended for the bottled water market in Turkey. Aiming to express the innovative characteristics of its material and brand image, the structural design builds an identity through distinctive use of form, color, shapes and patterns. The results reflect an aesthetic, sturdy and tangible bottle with a superior taste.

OPERATION / FLOW / INTERACTION:
Product group was intended as an end product group that goes directly to the consumer.

PROJECT DURATION AND LOCATION:
The project is completed in Ankara between 2013-2014 within 6 months.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Injection Blow Molding, BPA Free Plastic, (Tg)(DSC): > 85 0C, Melting Temp: 2000C - 2550C

SPECIFICATIONS / TECHNICAL PROPERTIES:
Design employs a unique form comprised of a circular profile that smoothly turns into a super-circle shape. Therefore, beyond the aesthetics, form allows to increase volume in a certain space with its square-like bottom. The bottle is available for reuse and refill through deposit system, thus is a more sustainable alternative to Pet or glass water packages. Targeted at a high-end use, the product group will be available exclusively on restaurants and upper segment supermarkets. The product group includes 0.5 liters, 1 liters and 1.5 liters of water packages.

TAGS:
water bottle, water container, water packaging, eco friendly packaging, sustainable package

RESEARCH ABSTRACT:
A market research was carried to gain insights on existing water bottles, which indicated that there was only little differentiation among the packages to indicate the brand language. Therefore, along with the aim of achieving efficiency, creation of a design identity to communicate the brand was aimed during the project.

CHALLENGE:
Combining a simplistic shape with high durability was achieved by the material properties of the unique bpa-free plastic developed by Sasa.

ADDED DATE:
2015-02-16 15:30:29

TEAM MEMBERS (1) :
Asst. Designer Nur Yıldırım

IMAGE CREDITS:
Image courtesy of Designnobis

Visit the following page to learn more: http://www.sasa.com.tr
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CLIENT/STUDIO/BRAND DETAILS
NAME:
SASA Polyester

PROFILE:
SASA is a leading producer in the world for polyester staple fibers, filament yarns, polyester-based and specialty polymers and intermediates (DMT). Combining and blending a leadership responsibility in industry with a powerful technical inheritance and a high production capacity, SASA successfully manages the whole process from design to production and distribution.

NOMINATION DETAILS

Sasa Bottle Water Packaging by Hakan Gürsu is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Hakan Gürsu is also kept secret. This information will also be available later.
AWARD DETAILS

Sasa Bottle Water Packaging by Hakan Gürsu is Winner in Packaging Design Category, 2014 - 2015.



· Press Members: Login or Register to request an exclusive interview with Hakan Gürsu.

· Click here to view the profile and other works by Hakan Gürsu.
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