In order to promote the use of SASA Polyester’s new, BPA-free plastic material, the I-Cube water bottle is designed to replace traditional polycarbonate and glass water packages. Combining an innovative and hygienic material with a lightweight and compact design, the bottle aims for increased convenience of the user. Employing a supercircle profile, I-Cube saves space and energy by carrying more water in the same base area than the cylindrical bottles. Design presents a sustainable solution by eliminating the labels with adhesives through the use of recyclable carrying sleeve.

Industrial Designer Dr. Hakan Gürsu, has succeeded as an extraordinary illustrator, designer and intellectual internationally. DESIGNNOBIS Design / Innovation firm that he has founded is selected among Turkey’s Top 40 Entrepreneur Firms. He’s been honored in world’s prestigious design competitions by winning over 205 design awards within 14 years and made Turkey rank second in design field. He contributed to several national and international organizations as a speaker on innovation, creative thinking, design and R&D. Ranging from boats, toys and furniture to electrical devices, his environmentally friendly and visionary projects are introducing unusual solutions to common problems. He continues to train design students at METU.

SASA is a leading producer in the world for polyester staple fibers, filament yarns, polyester-based and specialty polymers and intermediates (DMT). Combining and blending a leadership responsibility in industry with a powerful technical inheritance and a high production capacity, SASA successfully manages the whole process from design to production and distribution.