I-Cube Water Packaging by Hakan Gürsu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: I-Cube PRIMARY FUNCTION: Water Packaging INSPIRATION: Water package is inspired by the volume and space effective cube form as a water container. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In order to promote the use of the new, BPA-free plastic material developed by Sasa Polyester, the I-Cube water bottle is designed to replace traditional polycarbonate and glass water packages. Combining an innovative and hygienic material with a lightweight and compact design, the bottle aims for increased convenience of the user. Employing a supercircle profile, I-Cube saves space and energy by carrying more water in the same base area than the cylindrical bottles. OPERATION / FLOW / INTERACTION: The product is delivered through the water brand and recollected at the end of the use for refill. Deposit system works well with a sustainable, durable water container that is also easy to use with the carrying sleeve. PROJECT DURATION AND LOCATION: The project is completed in Ankara between 2013-2014 within 6 months. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Injection Blow Molding, BPA Free Plastic, (Tg)(DSC): > 85 0C, Melting Temp: 2000C - 2550C SPECIFICATIONS / TECHNICAL PROPERTIES: Design presents a sustainable solution by eliminating the labels with adhesives through the use of recyclable textile with customizable graphics. Offered with a carrying sleeve, I-Cube is available in three sizes as 10, 15 and 19 liters. TAGS: water bottle, water container, demijohn, water packaging, eco friendly packaging, sustainable package RESEARCH ABSTRACT: Existing water consumption patterns including purchasing, transportation and use processes were examined in order to create an innovative water package with a better performance. CHALLENGE: The challenge was to create innovation in a rather strict area; the water market and business and to develop a behavior changing product that enables a more convenient use and allows to change the existing usage patterns. Therefore, the aim of the package was to create market advantage for the brand as well. ADDED DATE: 2015-02-16 15:19:58 TEAM MEMBERS (1) : Asst. Designer Nur Yıldırım IMAGE CREDITS: Image courtesy of Designnobis |
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| Visit the following page to learn more: http://www.sasa.com.tr | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: SASA Polyester PROFILE: SASA is a leading producer in the world for polyester staple fibers, filament yarns, polyester-based and specialty polymers and intermediates (DMT). Combining and blending a leadership responsibility in industry with a powerful technical inheritance and a high production capacity, SASA successfully manages the whole process from design to production and distribution. |
| AWARD DETAILS | |
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I-Cube Water Packaging by Hakan Gürsu is Winner in Packaging Design Category, 2014 - 2015.· Press Members: Login or Register to request an exclusive interview with Hakan Gürsu. · Click here to register inorder to view the profile and other works by Hakan Gürsu. |
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