I-Cube Water Packaging by Hakan Gürsu

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DESIGN DETAILS
DESIGN NAME:
I-Cube

PRIMARY FUNCTION:
Water Packaging

INSPIRATION:
Water package is inspired by the volume and space effective cube form as a water container.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In order to promote the use of the new, BPA-free plastic material developed by Sasa Polyester, the I-Cube water bottle is designed to replace traditional polycarbonate and glass water packages. Combining an innovative and hygienic material with a lightweight and compact design, the bottle aims for increased convenience of the user. Employing a supercircle profile, I-Cube saves space and energy by carrying more water in the same base area than the cylindrical bottles.

OPERATION / FLOW / INTERACTION:
The product is delivered through the water brand and recollected at the end of the use for refill. Deposit system works well with a sustainable, durable water container that is also easy to use with the carrying sleeve.

PROJECT DURATION AND LOCATION:
The project is completed in Ankara between 2013-2014 within 6 months.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Injection Blow Molding, BPA Free Plastic, (Tg)(DSC): > 85 0C, Melting Temp: 2000C - 2550C

SPECIFICATIONS / TECHNICAL PROPERTIES:
Design presents a sustainable solution by eliminating the labels with adhesives through the use of recyclable textile with customizable graphics. Offered with a carrying sleeve, I-Cube is available in three sizes as 10, 15 and 19 liters.

TAGS:
water bottle, water container, demijohn, water packaging, eco friendly packaging, sustainable package

RESEARCH ABSTRACT:
Existing water consumption patterns including purchasing, transportation and use processes were examined in order to create an innovative water package with a better performance.

CHALLENGE:
The challenge was to create innovation in a rather strict area; the water market and business and to develop a behavior changing product that enables a more convenient use and allows to change the existing usage patterns. Therefore, the aim of the package was to create market advantage for the brand as well.

ADDED DATE:
2015-02-16 15:19:58

TEAM MEMBERS (1) :
Asst. Designer Nur Yıldırım

IMAGE CREDITS:
Image courtesy of Designnobis

Visit the following page to learn more: http://www.sasa.com.tr
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CLIENT/STUDIO/BRAND DETAILS
NAME:
SASA Polyester

PROFILE:
SASA is a leading producer in the world for polyester staple fibers, filament yarns, polyester-based and specialty polymers and intermediates (DMT). Combining and blending a leadership responsibility in industry with a powerful technical inheritance and a high production capacity, SASA successfully manages the whole process from design to production and distribution.

NOMINATION DETAILS

I-Cube Water Packaging by Hakan Gürsu is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

I-Cube Water Packaging by Hakan Gürsu is Winner in Packaging Design Category, 2014 - 2015.



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