Raw Material is committed to the research of daily materials and the exploration of the formal language. RM does not endow the form with a clear concept of location; instead, RM has tried to use a new designing method unusual to conventional formats by translating information and building up research methodology. RM challenges the self-perception of the original object, by reinterpreting everyday objects and materials; it breaks the shackle of traditional thinking deep-rooted in people’s minds and changes the property of the materials selected with layout and design.

Raw Material was founded in 2013 by Zhongkai Li, a Commercial information designer graduated from China Central Academy of Fine Arts. New things from daily life intriguingly inspire designer's interests and exploration in arts and design. Zhongkai Li is constantly excited about exchanging ideas with crossover designers, His project is more of an interpretation to “Full Information”, translating the traditional plane paper media and turning it into a brand-new designing language permeating fashion, product and Interaction design etc. He believes art is not a handicraft, it is the transmission of feeling theorist has experienced.

Raw Material was founded in 2013 by Zhongkai Li, a commercial information designer graduated from Central Academy of Fine Arts. Raw Material is a brand of independent designer which is committed to the research of daily materials and the exploration of the formal language. The brand involves fashions, fashion accessories, household products and derivatives of art.