Raw Material was founded in 2013 by Zhongkai Li, a Commercial information designer graduated from China Central Academy of Fine Arts. New things from daily life intriguingly inspire designer's interests and exploration in arts and design. Zhongkai Li is constantly excited about exchanging ideas with crossover designers, His project is more of an interpretation to “Full Information”, translating the traditional plane paper media and turning it into a brand-new designing language permeating fashion, product and Interaction design etc. He believes art is not a handicraft, it is the transmission of feeling theorist has experienced.