The idea had to be of epic proportions in order for the Post-it Big Pad to have an impact on it's audience. Everything in it had to be upsized to convey the message of think big, create big and love big! The idea of a customised 16" x 16" pizza box, together with a huge chocolate chip cookie was conceptualised. The pack contains two pads of Post-it Big Pads, sampling packs, Post-it Super Sticky Die-cut Notes, tabs, giant chocolate/strawberry sticks, heart shaped jellies. To package everything nicely, a pink felt cloth was used to wrap the items, giving it a more premium feel.

The Branding Giants Pte. Ltd. is an idea-centric advertising and graphic design agency that does a good range of work from branding to conceptual ideas and below the line collaterals. We start our work with a core idea which gives the entire project a soul and with a core idea, we can easily add legs and further pushing the boundaries of the design.

Think Big! Ignite your creativity with Post-it® Big Pads. These bright and colorful pads are designed to help you visualize your ideas with sheets that can be displayed on smooth, vertical surfaces. Large in size, yet easily portable, use Post-it® Big Pads with Post-it® Notes and Post-it® Rolls to bring your big ideas to life. Each pad has 30 self-stick, 11 in x 11 in yellow sheets and a rigid backing for portability.