Post-it Big Pads Media Kit Singapore Media Kit by Lawrens Tan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Post-it Big Pads Media Kit Singapore PRIMARY FUNCTION: Media Kit INSPIRATION: Love big, think big, create big was the theme for the campaign. The main motive was to awe people with a unexpected huge kit that had to be customised and not off the shelf. The idea had to be big and the box was simply not enough to fascinate. The giant cookie was the hero; it had to complement the huge big pads to create the impact. UNIQUE PROPERTIES / PROJECT DESCRIPTION: For the launch of the Post-it® Big Pads, there had to be a wow idea that sticks in the head. The idea of "UPSIZED" was the theme here. A huge pizza box was conceptualised to fit the huge big pads as well as the informative panels, goodies and sample packs. To add on to the big idea, a huge cookie was baked to add that tinge of sweetness to the entire pack. The cookie is baked fresh and packed in the box. The pack was distributed to the media, bloggers as well as the distributors. OPERATION / FLOW / INTERACTION: The huge box is delivered by hand to the media and bloggers. When they open the box, the huge cookie will be revealed. There is a small postcard stuck on the pink felt wrap that introduces the contents in the box. After unwrapping the felt, a huge card with the press release is featured where scenarios of the Post-it Big Pads usage is written. The goodies in the box Features the Big pads together with Post-it notes, tabs, sample packs, giant chocolate/strawberry sticks and heart shaped jellies. PROJECT DURATION AND LOCATION: The project started in October 2013 and finished in Jan 2014 and distributed in Jan 2014 onwards. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: There is a lot of handwork for this kit, a custom 16" x 16" pizza box was produced, together with stickers for the cover, a pink felt for the insides, a big fact sheet printed and mounted in kappa line boards, giant cookie, huge chocolate and strawberry sticks and sweets were assembled all in the box. SPECIFICATIONS / TECHNICAL PROPERTIES: There is a lot of handwork for this kit, a custom 16" x 16" pizza box was produced, together with stickers for the cover, a pink felt for the insides, a big fact sheet printed and mounted in kappa line boards, giant cookie, huge chocolate and strawberry sticks and sweets were assembled all in the box. TAGS: #postitbigpads, #lovebig, #createbig, #thinkbig, #bigideas, #ideasupsized, #supersize, #postitbigpadmediaki RESEARCH ABSTRACT: - CHALLENGE: The most challenging part was finding items that fit into the upsized idea. And to produce a huge pizza box has it's limitations. The giant cookie was not easy to find. And to make sure it stays in peak condition, it had to be baked fresh. ADDED DATE: 2014-06-14 23:37:31 TEAM MEMBERS (3) : Lawrens Tan Creative Director, Tan Ziwei Creative Director and Evelyn Michelle Atmaja Designer IMAGE CREDITS: Lawrens Tan, 2014. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: 3M Post-it Singapore PROFILE: Think Big! Ignite your creativity with Post-it® Big Pads. These bright and colorful pads are designed to help you visualize your ideas with sheets that can be displayed on smooth, vertical surfaces. Large in size, yet easily portable, use Post-it® Big Pads with Post-it® Notes and Post-it® Rolls to bring your big ideas to life. Each pad has 30 self-stick, 11 in x 11 in yellow sheets and a rigid backing for portability. |
| AWARD DETAILS | |
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Post-It Big Pads Media Kit Singapore Media Kit by Lawrens Tan is Winner in Advertising, Marketing and Communication Design Category, 2014 - 2015.· Press Members: Login or Register to request an exclusive interview with Lawrens Tan. · Click here to register inorder to view the profile and other works by Lawrens Tan. |
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