DOC Design has designed in collaboration with the marketing department of Aspiag the image of Eurospar Premium to create a unique selling point coordinated with the image of private label products Despar Premium. A very simple idea, but rigorous been to maintain a single mood for all individual merchandise departments.The use of gray, silver and black makes a neutral environment and enhances the products. Also the use of black and white photographs with small inserts of color on the food have the purpose of keeping the neutral point of sale.For typography DOC Design chose a style easy to read

I would like to tell our vision on how to communicate with the architecture and packaging. We're talking about a discipline of communication can certainly define the most confidential and intimate as possible. DOC Design, first of all a perfect team, always on the offensive in response to evolving market that requires of us who work primarily for the consumer, a constant presence on the point of sale and an updated marketing trends, new regulations, the novelty of the press. A team effort that requires creativity, understood as a result of all these elements without whose support it would not be possible to achieve. A particular game without opponents, but only customers and professionals with whom a relationship of full cooperation ed'intesa, customers who do not ever let alone to the point of sale.

Aspiag Service Srl, a subsidiary of Northeast Despar brand, is part of the international SPAR Austria Group and joined the Consortium Despar Italy that brings together all the dealerships of the brand in the territory nazionale.L 'area of ​​expertise Aspiag Service includes the regions of Veneto, Friuli-Venezia Giulia , Trentino Alto Adige and the provinces of Bologna, Ferrara, Parma, Reggio Emilia, Modena, Ravenna and Mantova.La supply structure consists of 205 directly operated stores and 355 stores operated by franchisees. The outlets are divided for signs defined according to the surface and the assortment of the offer. Despar The sign identifies the supermarkets in the neighborhood of the surface low, with a range of products specifically for the daily expenditure. The small size and a family environment favor the relationship with the customer. Aspiag Service proves attentive to the needs of developing a new innovative type of supermarket: Despar Express.L 'teaches Eurospar serves a larger urban area and with the need to purchase different. Is the ideal point of reference for an expenditure also settimanale.L 'teaches Interspar identifies the supermarkets of great size, designed to offer the best assortment to all customer needs belt metropolitana.Per regarding the assortment, in addition to domestic products and international Despar offers a wide range of private labels, which oversees all product categories with over 1,500 products.