Eurospar Premium del Gruppo Aspiag Design Supermarket by DOC Design Modena - Italia

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DESIGN DETAILS
DESIGN NAME:
Eurospar Premium del Gruppo Aspiag

PRIMARY FUNCTION:
Design Supermarket

INSPIRATION:
To enhance the moment of choice of a consumer product, affordable but high quality. To make the time to purchase a consumer product in a unique and exclusive supermarket. To give the sensation of being pampered.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Unique images combined with a high-impact format. Scenes of a chef at work in a kitchen, photographed by Aleandro Battistini of Parma, the most authoritative Italian food photographer. Suggestive and emotional black and white photographs with touches of colour to highlight freshness and quality. The minimal signage creates an easy to follow path inside the supermarket.

OPERATION / FLOW / INTERACTION:
It was a project designed to allow the suppliers to do it thrmselves . A set of guidelines was prepared with all the print files needed to develop and prepare each location. The flow inside is designed to be clear and easy to follow. The easy to read signage makes products easier to find.

PROJECT DURATION AND LOCATION:
This project was started in 2012 and the first supermarket in Merano was inaugurated in January 2014.

FITS BEST INTO CATEGORY:
Architecture, Building and Structure Design

PRODUCTION / REALIZATION TECHNOLOGY:
Project created in collaboration with the technical department of Aspiag. Metacrillato was used for the photos and for the signage. This material was chosen because it combined an impressive visual impact at a low cost. The materials were also chosen becasue they are easy to remove if and when needed for future changes. It is also has a low environmental impact.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Each large format photograph was printer on Metacrillato. It was a modular design and each part is 3m x 4m. This system was chosen so it could be adapted for retail locations of various sizes.

TAGS:
Supermarket, Premium, Quality, Freshness, Retail, Retail Design, Retail Location, Corporate Identity, Signage

RESEARCH ABSTRACT:
Before deciding on the final formar, we researched the "personalites" of the other supermarkets in the company (EuroSpar). The aim of this project was to create a supermarket unlike the others (DeSpar Express, InterSpar, DeSpar Market and EuroSpar). This new format, EuroSpar Premium has its own innovative and distinct "personality".

CHALLENGE:
The main problem that we wanted to overcome was that supermarkets in the group were expenive to realise. We were also tasked with creating this new type of supermarket at a cost that was lower than the others.

ADDED DATE:
2014-06-12 08:18:45

TEAM MEMBERS (2) :
Doc Design with the marketing and department of Aspiag Group

IMAGE CREDITS:
DOC Design Modena - Italia, 2014.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Aspiag Service - Gruppo Spar

PROFILE:
Aspiag Service Srl, a subsidiary of Northeast Despar brand, is part of the international SPAR Austria Group and joined the Consortium Despar Italy that brings together all the dealerships of the brand in the territory nazionale.L 'area of ‚Äč‚Äčexpertise Aspiag Service includes the regions of Veneto, Friuli-Venezia Giulia , Trentino Alto Adige and the provinces of Bologna, Ferrara, Parma, Reggio Emilia, Modena, Ravenna and Mantova.La supply structure consists of 205 directly operated stores and 355 stores operated by franchisees. The outlets are divided for signs defined according to the surface and the assortment of the offer. Despar The sign identifies the supermarkets in the neighborhood of the surface low, with a range of products specifically for the daily expenditure. The small size and a family environment favor the relationship with the customer. Aspiag Service proves attentive to the needs of developing a new innovative type of supermarket: Despar Express.L 'teaches Eurospar serves a larger urban area and with the need to purchase different. Is the ideal point of reference for an expenditure also settimanale.L 'teaches Interspar identifies the supermarkets of great size, designed to offer the best assortment to all customer needs belt metropolitana.Per regarding the assortment, in addition to domestic products and international Despar offers a wide range of private labels, which oversees all product categories with over 1,500 products.

NOMINATION DETAILS

Eurospar Premium Del Gruppo Aspiag Design Supermarket by Doc Design Modena-Italia is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Eurospar Premium Del Gruppo Aspiag Design Supermarket by Doc Design Modena-Italia is Winner in Interior Space and Exhibition Design Category, 2014 - 2015.



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