Taking the strong equity of the LUX brand identity, JDO created a new and highly animated device by way of the ribbons marque. The gold ribbons reflect pure glamour, ooze confidence and luxury and are both bold and impactful. The two sub ranges of Shine and Damage Repair are easily differentiated through the base pack colour with pink and bronze highlights. On shelf the LUX range combats the clutter with an elegant and refined presence. JDO team: Ben Oates, Sara Faulkner, Robyn Stevenson, Melanie Wilson, James Davies
JDO... Beautiful, intelligent branding At JDO, we’re in the business of Brand Design and Development and we’re lucky to like what we do. We are a smart, eclectic bunch of creatives, united by a love of brands and brilliantly effective design. We are well-known for our insightful thinking and relentless passion to get under the skin of brands, allowing us to bring them to life beautifully and successfully. From big to small, from luxury to mass we apply the same logic. It’s a simple approach, but being simple and straightforward is a complicated business. We believe simple is smart and we do it well. Oh, and at JDO, we’re proudly independent and have grown into one of the UK’s top 5 brand design agencies. Specialties Packaging Design, Innovation, 3D & Product Design, Brand & Corporate Identity
JDO... Beautiful, intelligent branding At JDO, we’re in the business of Brand Design and Development and we’re lucky to like what we do. We are a smart, eclectic bunch of creatives, united by a love of brands and brilliantly effective design. We are well-known for our insightful thinking and relentless passion to get under the skin of brands, allowing us to bring them to life beautifully and successfully. From big to small, from luxury to mass we apply the same logic. It’s a simple approach, but being simple and straightforward is a complicated business. We believe simple is smart and we do it well. Oh, and at JDO, we’re proudly independent and have grown into one of the UK’s top 5 brand design agencies. Specialties Packaging Design, Innovation, 3D & Product Design, Brand & Corporate Identity