The packaging has enabled the simple Amandines biscuit to be considered as a premium proposition. The brief was to use standard materials and keep to a reasonable budget but to create something that people have not seen before. The simple effective use of carton material has enabled the product to be merchandised in three different ways 1. to stand upright and proud for the retail environments 2. to stand on its side to be slightly more submissive in smaller retail environments 3. to lay naturally on its back on table ready to be shared.

PACKLAB is a global Branded Packaging Design + Innovation company, with offices in London, UK, Helsinki, Finland and Lisbon, Portugal. The company is known as an award-winning intelligence hub, where science, art and technology are brought together to uncover new opportunities for brand differentiation and to bring outstanding return on investment for their Clients. PACKLAB's teams, highly specialised in brand, product and packaging design and development, continuously discover creative and commercially viable ways of using product & branded packaging as a strategic business tool, and as an avenue towards improving the holistic consuming experience.

We are specialists in branded packaging design and we strongly believe in holistic development which we like to call joined-up product thinking. Our approach to packaging design through graphics, structural packaging, NPD and corporate identity creates people centred brand experiences that produce measurable results.