Laura Ferrario Le Coffret - Chambres D'Hôtes Visual Identity
Le Coffret - Chambres D'Hôtes Visual Identity is Silver Design Award winner in 2012 - 2013 Graphics and Visual Communication Design Award Category.
Le Coffret - Chambres D'Hôtes Visual Identity

Le Coffret is a charming design bed and breakfast in the heart of Valle d'Aosta. The project was conceived in absolute respect of the authentic style: therefore the stone walls, wooden beams and antique furniture. A circle symbolizing the sky over the triangle representing the mountain, where the B&B is located, from the idea of the ascent of man into the sky. An Onciale font revised in a modern version to remember the Celtic origins of the Valley rightly balances and supports a strong and important symbol to finally obtain a logo that is easy to identify and easily catches the eye.

Le Coffret - Chambres D'Hôtes Visual Identity
Laura Ferrario Le Coffret - Chambres D'Hôtes
Laura Ferrario Visual Identity
Laura Ferrario design
Laura Ferrario design

My studio specializes in visual communication consultancy for companies and in this we assist the customer at 360°: logo design, corporate identity, catalogs, brochures, exhibition design, packaging and web design. I’ve been working as a Graphic Designer for over 20 years, aiming to face every single project by asking: who is the message to be communicated aimed at and how can I reach the end user in the simplest and most immediate way. In fact, the phrase that represents me is: " For all companies who want to keep up with the pace of the world, but attract the gaze of those watching". To achieve this in a society full of visual inputs, it is necessary to strike immediately to be recognized with a few well-directed messages. Creativity is being able to attract attention through the visual message and make people stop, even just for a moment. It is being remembered! In a world where everyone is racing to go faster it’s important to understand how things are being observed and the importance of providing a clear communication and a strong visual impact. Here is the winning approach, adopted over the years for the most diverse clients, who have enabled me to maintain an open mind and that creative freshness needed to guarantee solutions that are never obvious or predictable. Because working every day in different sectors means having one single specialization, that of quality.