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Laura Ferrario Il Mosnel QdE 2012 Sparkling Wine Label and Pack
Il Mosnel QdE 2012 Sparkling Wine Label and Pack is Platinum Design Award winner in 2012 - 2013 Packaging Design Award Category.
Il Mosnel QdE 2012 Sparkling Wine Label and Pack

Just as the Iseo Lake splashes on the banks of Franciacorta, so the sparkling wine wets the sides of a glass. The concept is a graphic re-elaboration of the shape of the lake and expresses all the power of a Reserve bottle being poured into a crystal glass. An elegant and lively label, balanced in its graphics and colors, is a daring solution with transparent polypropylene and entirely hot foil gold printing to give new sensations. The pouring out of the wine is underlined on the box, where the graphics wraps around the pack: simple and impactful composed by two “slive et tiroir” elements.

Il Mosnel QdE 2012 Sparkling Wine Label and Pack
Laura Ferrario Il Mosnel QdE 2012
Laura Ferrario Sparkling Wine Label and Pack
Laura Ferrario design
Laura Ferrario design
Laura Ferrario

She deal with Visual Design with the sole objective of making every single project to measure and always placing her customer in the center to convey her message to the target audience in the most direct and immediate way. The phrase that best describes her philosophy is: for all those companies that want to move at the pace of the world, but catch the glance of those who observe them. Reaching this goal is not easy, due to the amount of visual input that everyday life exposes us to; this is why we need to make ourselves as recognizable as possible, and capture our viewers’ attention with few, but well-defined messages. Creativity thus becomes the most important means to convey the visual message, by attracting the attention of its viewers, even if just for a second. In brief: being memorable! In a world in which everyone races each other to get ahead, it is crucial to understand how people observe things and how important it is to offer clear and visually impactful communication. This is the winning approach, which she had implemented over time for the most diverse customers, and which has allowed me to maintain that openness of mind and that creative freshness necessary to guarantee surprising and unpredictable solutions. Because working in different fields every day means having only one specialization – Quality.

Ferrariodesign

My studio specializes in visual communication consultancy for companies and in this we assist the customer at 360 °: logo design, corporate identity, catalogs, brochures, exhibition design, packaging and web design. I’ve been working as a Graphic Designer for over 20 years, aiming to face every single project by asking: who is the message to be communicated aimed at and how can I reach the end user in the simplest and most immediate way. In fact, the phrase that represents me is: "For all companies who want to keep up with the pace of the world, but attract the gaze of those watching". To achieve this in a society full of visual inputs, it is necessary to strike immediately to be recognized with a few well-directed messages. Creativity is being able to attract attention through the visual message and make people stop, even just for a moment. It’s being remembered! In a world where everyone is racing to go faster it’s important to understand how things are being observed and the importance of providing a clear communication and a strong visual impact. Here is the winning approach, adopted over the years for the most diverse clients, who have enabled me to maintain an open mind and that creative freshness needed to guarantee solutions that are never obvious or predictable. Because working every day in different sectors means having one single specialization, that of quality.