Il Mosnel QdE 2012
Sparkling Wine Label and Pack
Just as the Iseo Lake splashes on the banks of Franciacorta, so the sparkling wine wets the sides of a glass.
This concept arises from the graphic re-elaboration of the historical image representing the shape of the lake, and expresses all the power with which a freshly uncorked Reserve bottle is poured into a crystal glass.
The little bubbles mix in the jet of the sparkling wine and create an expectation, an emotion which awakens a desire to open the bottle.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
An elegant label which is balanced in its graphics and colors and in the combination with a modern font as Anorak, that is perfectly integrated, but at the same time distinct from the original elements of the label.
A daring solution was used with a transparent polypropylene to give new sensations: entirely hot foil gold printing to enhance the elegance of the product.
The powerful pouring out of the sparkling wine is underlined on the box, where the graphics wraps around the packaging.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
This project is the winner of the prestigious Award The Mosnel “Questione d’Etichetta” - now in its fourth edition and promoted by the historic winery in Franciacorta with the partnership of ADI.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
sparkling wine, laura ferrario il mosnel, QdE 2012, ferrariodesign il mosnel, Questione d'etichetta 2012
TEAM MEMBERS (1) :
Laura Ferrario, 2012.