Il Mosnel QdE 2012 Sparkling Wine Label and Pack by Laura Ferrario

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DESIGN DETAILS
DESIGN NAME:
Il Mosnel QdE 2012

PRIMARY FUNCTION:
Sparkling Wine Label and Pack

INSPIRATION:
Just as the Iseo Lake splashes on the banks of Franciacorta, so the sparkling wine wets the sides of a glass. This concept arises from the graphic re-elaboration of the historical image representing the shape of the lake, and expresses all the power with which a freshly uncorked Reserve bottle is poured into a crystal glass. The little bubbles mix in the jet of the sparkling wine and create an expectation, an emotion which awakens a desire to open the bottle.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
An elegant label which is balanced in its graphics and colors and in the combination with a modern font as Anorak, that is perfectly integrated, but at the same time distinct from the original elements of the label. A daring solution was used with a transparent polypropylene to give new sensations: entirely hot foil gold printing to enhance the elegance of the product. The powerful pouring out of the sparkling wine is underlined on the box, where the graphics wraps around the packaging.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
This project is the winner of the prestigious Award The Mosnel “Questione d’Etichetta” - now in its fourth edition and promoted by the historic winery in Franciacorta with the partnership of ADI.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
sparkling wine, laura ferrario il mosnel, QdE 2012, ferrariodesign il mosnel, Questione d'etichetta 2012

RESEARCH ABSTRACT:
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CHALLENGE:
-

ADDED DATE:
2013-02-19 06:49:25

TEAM MEMBERS (1) :


IMAGE CREDITS:
Laura Ferrario, 2012.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
FERRARIODESIGN

PROFILE:
My studio specializes in visual communication consultancy for companies and in this we assist the customer at 360 °: logo design, corporate identity, catalogs, brochures, exhibition design, packaging and web design. I’ve been working as a Graphic Designer for over 20 years, aiming to face every single project by asking: who is the message to be communicated aimed at and how can I reach the end user in the simplest and most immediate way. In fact, the phrase that represents me is: "For all companies who want to keep up with the pace of the world, but attract the gaze of those watching". To achieve this in a society full of visual inputs, it is necessary to strike immediately to be recognized with a few well-directed messages. Creativity is being able to attract attention through the visual message and make people stop, even just for a moment. It’s being remembered! In a world where everyone is racing to go faster it’s important to understand how things are being observed and the importance of providing a clear communication and a strong visual impact. Here is the winning approach, adopted over the years for the most diverse clients, who have enabled me to maintain an open mind and that creative freshness needed to guarantee solutions that are never obvious or predictable. Because working every day in different sectors means having one single specialization, that of quality.

NOMINATION DETAILS

Il Mosnel Qde 2012 Sparkling Wine Label and Pack by Laura Ferrario is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Il Mosnel Qde 2012 Sparkling Wine Label and Pack by Laura Ferrario is Winner in Packaging Design Category, 2012 - 2013.

· Read the interview with designer Laura Ferrario for design Il Mosnel QdE 2012 here.

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