Misfit Shine is an elegant personal activity tracker that you can wear anywhere on your body and to any occasion. Set your daily activity goal on the Shine app. To sync the device and the app, simply place Shine on the screen of your mobile device. Then wear Shine anywhere on your body (shoes, hip, neck, wrist) and you're ready to go. Tap Shine and a halo of lights appears to show your progress toward your goal. It is super-strong and can also be used while swimming. It is carved out of a solid block of aircraft-grade aluminum and is built to last a lifetime.

Misfit is focused on developing great wearable products: things that a lot of people would wear all the time for a long time. Like jeans and t-shirts. A pioneer in the emerging world of wearable sensor technology, the company is making products and services in the consumer health and fitness space to inspire people be more active and develop healthy habits. Misfit’s first product is the Shine, an elegant, all-metal activity tracker that you can instantly sync with your smartphone just by placing the device on the screen. Misfit was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and CTO of AgaMatrix, and have Founders Fund and Khosla Ventures as lead investors. Other investors include Norwest, OATV, Max Levchin, and incTANK.