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Profile: Misfit - Misfit Wearables Corporation

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Misfit
SUMMARY:
Inventing highly wearable products and services that inspire people to be more active.

FURTHER DETAILS:
Misfit is focused on developing great wearable products: things that a lot of people would wear all the time for a long time. Like jeans and t-shirts. A pioneer in the emerging world of wearable sensor technology, the company is making products and services in the consumer health and fitness space to inspire people be more active and develop healthy habits. Misfit’s first product is the Shine, an elegant, all-metal activity tracker that you can instantly sync with your smartphone just by placing the device on the screen. Misfit was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and CTO of AgaMatrix, and have Founders Fund and Khosla Ventures as lead investors. Other investors include Norwest, OATV, Max Levchin, and incTANK.

CLIENTELE:
The Misfit Shine is an elegant, all-metal physical activity tracker that you can sync with your smartphone just by placing it on the screen.

KEYWORDS:
wearable, sensor, mhealth, activity tracker, fitness

REGISTRATION DATE:
2012-12-26 01:01:14

DESIGNER PROFILE:
Misfit Wearables for Misfit
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