The innovative vest reimagines children's swim storage by integrating functionality with a playful design. Drawing inspiration from child development principles, it fosters independence through interactive organization. Featuring adjustable components to accommodate growth and equipped with detachable pouches, the vest provides a flexible solution for carrying essentials. Crafted from lightweight, water-resistant materials, it ensures both comfort and durability. Customizable elements make tidying up engaging, transforming responsibility into an enjoyable learning experience.

YAN HAU CHEN is the CEO of FIRST RANK Co., Ltd., a company specializing in the design, development, and manufacturing of swim goggles. With 46 years of OEM experience, the company is transitioning to brand innovation, leveraging its technical expertise to enter the consumer market. FIRST RANK aims to lead swim goggle technology in the Asia-Pacific region. Its strategy focuses on target audience definition, brand positioning, and innovation-driven growth. By integrating design and technology, the company enhances the swimming experience while ensuring sustainable business development.

Chido is a specialized children’s swimming gear brand focused on creating a fun, safe, and engaging swimming experience. Unlike traditional swimwear brands targeting adults, Chido prioritizes children’s needs, designing ergonomic, safe, and interactive swim gear that fosters independence and enjoyment while ensuring parents' peace of mind. By integrating innovative, multi-functional designs, Chido encourages children to explore water activities with confidence. The brand’s philosophy is built on four key principles: Belief – Providing diverse swimming products that inspire children and create meaningful family moments. Promise – Ensuring every swim session is safe, comfortable, and enjoyable. Attributes – Emphasizing fun, creativity, curiosity, thoughtfulness, and inspiration in product design. Pillars – Prioritizing safety, adaptability, innovation, and self-expression, making it a brand trusted by parents and loved by kids. With a strong commitment to quality and child development, Chido strives to be Taiwan’s leading children’s swimming gear brand, shaping positive and joyful water experiences for young swimmers.