YAN HAU CHEN is the CEO of FIRST RANK Co., Ltd., a company specializing in the design, development, and manufacturing of swim goggles. With 46 years of OEM experience, the company is transitioning to brand innovation, leveraging its technical expertise to enter the consumer market. FIRST RANK aims to lead swim goggle technology in the Asia-Pacific region. Its strategy focuses on target audience definition, brand positioning, and innovation-driven growth. By integrating design and technology, the company enhances the swimming experience while ensuring sustainable business development.