When stepping into traditional Vietnamese homes or strolling through peaceful village roads, one can easily spot the bamboo chong, a simple yet essential part of daily life. Inspired by this familiar image, Chong Daybed was created as a bridge between past and present, offering a modern, refined version while preserving the spirit of the traditional bamboo chong. Chong Daybed is directly inspired by this image, but it has been upgraded to suit modern needs, while still preserving the familiar simplicity and essence of rural culture.

We are Sema Design Studio and we have VIET KIA Brand with the designs inspired by the national culture of Vietnam. We, as designers, are passionate about exploring and enriching Vietnamese culture and identity through our design experiments and discoveries. This journey is one in which we seek answers to a series of questions revolving around “What is Vietnamese identity?”, “Where do Vietnamese values lie?” and “What makes us different?” From there, we incorporate these elements into our design practice, creating products that embody the spirit, essence, and new values of Vietnam.

We, as designers, are passionate about exploring and enriching Vietnamese culture and identity through our design experiments and discoveries. This journey is one in which we seek answers to a series of questions revolving around “What is Vietnamese identity?”, “Where do Vietnamese values lie?” and “What makes us different?” From there, we incorporate these elements into our design practice, creating products that embody the spirit, essence, and new values of Vietnam.