We are Sema Design Studio and we have VIET KIA Brand with the designs inspired by the national culture of Vietnam. We, as designers, are passionate about exploring and enriching Vietnamese culture and identity through our design experiments and discoveries. This journey is one in which we seek answers to a series of questions revolving around “What is Vietnamese identity?”, “Where do Vietnamese values lie?” and “What makes us different?” From there, we incorporate these elements into our design practice, creating products that embody the spirit, essence, and new values of Vietnam.