Safetravy is not just a travel application but a social initiative that enhances travel safety through thoughtful design and community-focused features. Its interactive map not only guides but also educates, assisting users in navigating and planning their travels with a deep understanding of the social dynamics of their destinations. This approach prioritizes social aspects, ensuring that every traveler is well-prepared, informed, and connected.

I'm Nataliya Sambir, CDO & Co-founder at Linkup Studio. With over 11 years in the design industry, I've devoted my career to understanding how top-notch products and services can transform user behaviors and bring benefits to businesses. At Linkup Studio, we rely on extensive data and user psychology to craft innovative solutions that not only meet user needs but also achieve business goals. Our goal is to deeply understand both the business side and our users, creating experiences so engaging and enjoyable that they naturally promote themselves. Throughout my career, I’ve led the design strategy for diverse projects across various sectors, earning multiple awards for excellence. My belief is that the core of a successful business lies in three main aspects: People (employees and customers) The Experience offered to them Achieving business goals This perspective fuels my passion for exploring and sharing knowledge about Customer Experience, Growth, Design, and Psychology. These areas are fundamental to creating impactful experiences at scale.