I'm Nataliya Sambir, CDO & Co-founder at Linkup ST. With over 11 years in the design industry, I've devoted my career to understanding how top-notch products and services can transform user behaviors and bring benefits to businesses. At Linkup ST, we rely on extensive data and user psychology to craft innovative solutions that not only meet user needs but also achieve business goals. Our goal is to deeply understand both the business side and our users, creating experiences so engaging and enjoyable that they naturally promote themselves. Throughout my career, I’ve led the design strategy for diverse projects across various sectors, earning multiple awards for excellence. My belief is that the core of a successful business lies in three main aspects: People (employees and customers) The Experience offered to them Achieving business goals This perspective fuels my passion for exploring and sharing knowledge about Customer Experience, Growth, Design, and Psychology. These areas are fundamental to creating impactful experiences at scale.