Yummy IP Illustration by Du Qingyu and Zhang Jun |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Yummy PRIMARY FUNCTION: IP Illustration INSPIRATION: This set of illustrations is inspired by capturing the simple joys of daily life. The pictures are constructed with brightly colored elements, symbolizing the colorful and vibrant life. The characters' desire for food is the instinctive pursuit of human beings for material enjoyment, it reflects our spiritual yearning for simple happiness in a busy world. Food is like the little things in life that make us happy, reminding us that happiness is often hidden in ordinary daily life. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a set of 3D IP illustrations. It is a visual presentation of people's spiritual demands in a fast-paced life, exploring the pursuit of emotional comfort through characters and food. Compared with other designs, it focuses on the details of life and sees the big picture from the small. The image has exaggerated big eyes and simple shapes, which are highly recognizable and cute. Such a childlike design can easily arouse people's resonance with simple happiness. OPERATION / FLOW / INTERACTION: An interesting picture is formed by combining the characters' body shapes with the food's characteristics. The cartoon characters' desire for food is highlighted. Combining the food that people are familiar with and love can easily trigger the public's emotional resonance. The unique 3D cartoon style, bold use of colors, and vivid images stand out from the crowd of visual content and can quickly attract users' attention. PROJECT DURATION AND LOCATION: The project started in April 2023 in Beijing and finished in June 2023 in Beijing FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: This set of illustrations uses 3D modeling technology, with the help of C4D to build models of cartoon characters and food, set proportions, and shapes. In the early design stage, collect inspiration, study popular cartoon styles and audience preferences, and determine the direction of high-saturation colors and simple and exaggerated shapes. Arranging light sources, enhance visual impact and artistic appeal. Use Octane renderer to render high-quality artworks. SPECIFICATIONS / TECHNICAL PROPERTIES: Image size 1800Pixels x 1800Pixels TAGS: character design, food, colorful, illustration, happiness RESEARCH ABSTRACT: The study revolves around the creation and application of 3D cartoon illustrations, using an interdisciplinary research type. With the help of literature, the development and application of 3D cartoon illustrations were sorted out, classic cases were analyzed, and online user surveys were conducted. The study shows that the unique style of 3D cartoon illustrations can meet the emotional demands of users, can be applied to brand promotion and product packaging, and enhance brand recognition. CHALLENGE: 1. How to stand out among many food-themed designs is the primary challenge. 2. From the historical perspective of illustration development, traditional hand-painted illustrations are deeply rooted, and there are many stereotypes in the process of transformation to 3D digitalization. 3. Society's perception and demand for illustrations are constantly changing, and how to make the work fit the expectations of different social groups has also become a big challenge. ADDED DATE: 2024-10-19 14:40:46 TEAM MEMBERS (2) : Du Qingyu and Zhang Jun IMAGE CREDITS: Du Qingyu |
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| Visit the following page to learn more: https://www.behance.net/duxiaodu | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Joy Studio PROFILE: Founded in 2020, Joy Studio is comprised of two members, Du Qingyu and Zhang Jun. Graduated from the Academy of Fine Arts of Tsinghua University and the Pratt Institute and have worked for more than ten years, we have rich project experience in brand design, packaging design, IP, 3D, and interactive interface, and has strong cross-domain capabilities. Joy Studio provides artistic support from creative planning to execution and graphic design to digital media production. We have served multiple categories, including fast-moving consumer goods, automobiles, and IT, involving brands such as Nestle Coffee, Hilton, Mobike, Didi, ByteDance, JD, Mercedes-Benz, BMW, Sony, Lenovo, etc. |
| AWARD DETAILS | |
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Yummy Ip Illustration by Du Qingyu and Zhang Jun is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Du Qingyu and Zhang Jun for design Yummy here.· Press Members: Login or Register to request an exclusive interview with Du Qingyu and Zhang Jun. · Click here to register inorder to view the profile and other works by Du Qingyu and Zhang Jun. |
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