The Cha Cui packaging combines traditional Chinese elements and modern aesthetics, featuring fine brushwork, colored pencil art, and classic calligraphy to highlight cultural richness. The unique identity is enhanced by etched Chinese window grilles and elegant traditional colors, balancing function and beauty. Advanced production ensures quality, offering a cultural experience and promoting slow living. The design creatively merges tradition with innovation, achieving a seamless blend of design and culture.

Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice. His team is now regarded as one of the most dynamic and influential forces in contemporary design.

Jinmailang Beverage Co., Ltd. was established on February 19, 2006, with 21 branches, mainly engaged in the research and development, production and sales of beverage products, with an annual output of 5 million tons of packaged drinking water, tea drinks, flavored drinks, fruit drinks and functional drinks. The annual output value exceeds 8 billion yuan.