Cha Cui Tea by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Cha Cui PRIMARY FUNCTION: Tea INSPIRATION: The packaging design of "Cha Cui" is inspired by a profound insight into Chinese traditional culture blended with modern design trends. By drawing on the delicacy of fine brushwork and the rich colors of colored pencil drawings to capture the elegant temperament of tea culture, these elements are cleverly integrated into modern packaging design. This approach is aimed at resonating with consumers’ appreciation for quality and achieving a cultural consensus. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In designing the packaging for the project, special emphasis was placed on incorporating Chinese window grille elements. This is not merely an aesthetic wrap for the product but a medium for transmitting cultural philosophies and artistic aesthetics. This design detail not only meets the high standards for health beverages in the market but also strengthens the perfect blend of cultural heritage with modernity, providing a cultural bridge between the past and present. OPERATION / FLOW / INTERACTION: In the user interaction design, the Chinese window grille decorations on the sides of the packaging provide additional grip, while the easy-to-open cap and comfortable holding shape are all designed to simplify the user's operation process, enhancing the convenience and enjoyment of product interaction. PROJECT DURATION AND LOCATION: The project started in Dec. 2023 in Shenzhen and finished in Mar. 2024 in Shenzhen. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The packaging utilizes advanced printing and molding technologies to ensure that the intricate designs and colors are presented with high quality on each product. The Chinese window grille elements are created using precision etching techniques, forming a unique decorative effect on the sides of the bottle. This not only enhances the aesthetic appeal of the product but also improves the comfort of holding it. SPECIFICATIONS / TECHNICAL PROPERTIES: 180mm × 30mm TAGS: tea, Chinese Window, illustration, beverage, Tigerpan RESEARCH ABSTRACT: In the fast-paced modern life, "Cha Cui" offers a way of slow living through its unique packaging design. Every detail in the design aims to emphasize the purity of tea and the cultural value of the brand. Through this differentiated packaging, our product is not just a beverage, but a cultural experience and a conveyance of a lifestyle attitude. CHALLENGE: When designing the packaging for "Cha Cui" the challenge of incorporating Chinese window grille elements was to maintain simplicity and elegance in the design while preserving its profound cultural connotations. We went through multiple rounds of creativity and design iterations, ultimately succeeding in integrating traditional Chinese window grilles into modern packaging design. This represents not only an innovation in design but also a tribute to Chinese traditional art. ADDED DATE: 2024-03-05 03:39:49 TEAM MEMBERS (1) : Chief Designer: Tiger Pan, Executive Designer: Xiang Jingwen, Technical Support: Xie Zhangkun, Illustrator: Yi Pin, 3D Renderer: Zhu Yuling, Project Management: You Hua IMAGE CREDITS: Tiger Pan PATENTS/COPYRIGHTS: Tiger Pan |
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| Visit the following page to learn more: https://tigerpan.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Jinmailang Beverage Co., LTD PROFILE: Jinmailang Beverage Co., Ltd. was established on February 19, 2006, with 21 branches, mainly engaged in the research and development, production and sales of beverage products, with an annual output of 5 million tons of packaged drinking water, tea drinks, flavored drinks, fruit drinks and functional drinks. The annual output value exceeds 8 billion yuan. |
| AWARD DETAILS | |
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Cha Cui Tea by Tiger Pan is Winner in Packaging Design Category, 2023 - 2024.· Read the interview with designer Tiger Pan for design Cha Cui here.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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